Mobile Content & App 2013

SIDoxa Mobile Content & App 2013 16|24 21% 45|54 18% 25 |34 25% 35 |44 27% 57% 43% 55+9% it's all average daily 61% 60 mir weekly 26% usage light 13% about mobile very satisfied with mobile browsing O 53% You Tube 6 27 average number of installed apps there's an app for that 52% inactive 48% active 40% Owns an 48% average of 54 apps 25 18% symbian OS 13% 94% have an instant messaging app new message! 50% daily usage 2,6IMapps downloaded on each smartphone do you download free apps only? free apps 54% 49 OS 36. www.doxa.it CAWI research based on Doxa/Duepuntozero internet users panel Total number of 1030 Mobile Surfers who access to intenet and have downloaded at least 1 app mobile surfers age