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Mobile Apps For Retailers in 2015

The Power of Mobile Apps For Retailers in 2015 US Retail Sales Reality in Retail US Retail Sales, 2012-2018 trillions and % change • 53% of shoppers prefer to research products in-store. • 56% of shoppers still think advertising is important to their purchase decision in-store. $5.55 $5.339 $5.133 $4.936 $4.732 $4.533 $4.350 > Only 12% of shoppers feel the in-store sales associate an important touch-point in a purchase decision. • Only 46% of shoppers who use loyalty programs consider the programss to be important in their decision to purchase. > 71% of shoppers who use loyalty programs still use their mobile devices for price comparisons in-store. 5.2% 4.2% 4.4% 4.3% 4.0% 4.0% 4.0% 2012 2013 2014 2015 2016 2017 2018 Retail sales % change SHOPPERS WHO USE MOBILE Note: excludes travel and event tickets Source: eMarketer, April 2014 171446 75% of surveyed shoppers use mobile devices in-store, with 25% making mobile in-store purchases. wWw.eMarketer.com US Retail Mobile Commerce Sales US Retail Mcommerce Sales, 2012-2018 Mobile Payment for Retails: 2012 2013 2014 2015 2016 2017 2018 Retail $24.78 $42.13 S57.79 S76.41 $98.12 $114.50 $132.69 1050 million M-Payment users by end of 2015 so mcommerce transactions could reach $1 trillion worldwide. sales (billions) % change -% of retail ecommerce sales 82.6% 70.0% 37.2% 32.2% 28.4% 16.7% 15.9% / Mobile-based payments in the United States are expected to reach $142 billion in volume in 2019, according to a report from the research firm 11.0% 16.0% 19.0% 22.0% 25.0% 26.0% 27.0% -% of total retail sales 0.6% 0.9% 1.2% 1.5% 1.9% 2.1% 24% Forrester. Note: includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets; includes salės on tablets Source: eMarketer, April 2014 / Apple reports that 1 million people are already using the Apple Pay mobile-payments system it launched in October, and Whole Foods, one of the initial retailers 171508 wWw.eMarketef.com "U.S. total retails sales are projected to grow to $5.5 trillion by 2018, mobile commerce, or mcommerce, is only set to grow to 2.4% of total offering the service, "processed more than 15,000 Apple Pay transactions" in the first couple of weeks, according to the New York Times. retail sales in 2018." US Mobile transactions grew 10% in the last 3 months: Growth continues across all retail categories, especially with top quartile retailers. Mobile share of transactions grew 10% in the last 3 months Mobile Share of eCommerce Transactions 40% In Q4 2014, mobile accounted for 27% of retail eCommerce transactions in the US. In Q1 2015, that figure has risen to reach almost 30%. 38% 35% 35% • Mobile share of eCommerce transactions for the top quartile retailers has increased to 38% in Q1 2015. 30% 29% 27% 25% Average Top Ouartile US 04 2014 01 2015 Retail App Features U.S. Retail M-commerce Sales Via Smartphones & Tablets 2014-2018 150 Sales % of total $132.69 (in billions) web sales 120 $114.50 $98.12 Transaction Search LBS 90 $76.41 $57.79 60 МAPS Barcode Signature & Capture Photo 19% 22% 25% 26% 27% Scan 2014 2015 2016 2017 2018 Why Retailers need a Mobile Strategy? 01 0110 0001 01101 To Build Brand Product Promotions CRM M-Commerce Management Sources: www.zugara.com/mcommerce-only-2-percent-of-total-retail-sales-by-2018-how-will-mobile-influence-in-store-retail-experience www.criteo.com/media/1894/criteo-state-of-mobile-commerce-q1-2015-ppt.pdf www.venturebeat.com/2015/01/10/mobile-payments-the-outlook-for-2015/ www.internetretailer.com/trends/mobile-commerce/ www.internetretailer.com/trends/mobile-commerce/us-retail-m-commerce-sales-via-smartphones-tablets/ www.weblineindia.com f Weblineindia.Site /weblineindia in /company/weblineindia.com @ info@weblineindia.com 1 +1 (213) 908 1090 Disclaimer : All trademarks, trade names or logos mentioned or used are the property of their respective owners. Copyrights Protected © Webline Group 30

Mobile Apps For Retailers in 2015

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This infographic shows the growth of mobile apps in mobile industry. We hope it will help you make smarter business decision. If you want to know more about how you can boost your retail business via ...

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