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Mobile Application Ecosystem for Augmented Reality

AUGMENTED REALITY App ECOSYSTEM BRAND PACKAGING DISTRIBUTION ENABLERS CONTENT PUBLISHER There are 5 components of a Augmented Reality Ecosystem Pay for advertising to promote engagement with customer, prolong/raise brand aware- Service revenue share or license ness and increase sales. Ex: Starbucks, fee for content; paying for adver- Volkswagen, Kia, Coca Cola, Walt Disney Co tising. Ex: Lonely Planet, Esquire Magazine,, newspaper Brands publishers, Twitter (TwittARound, etc.), blippar. Provide product/service sale or end service revenue share; hardware and software. Ex: Nokia, Sony Erics- son, Apple, Qualcomm, Intel Content providers Enablers Provide the publishing environments to Promote AR to end users, reducing barriers to app developers and communities who are the discovery (e.g., pre-loading apps), distrib- then putting the AR app together with uting AR applications through app stores. Ex: content. Ex: Layar; Mobilizy; metaio, Total Orange, NTT DoCoMo, KDDI, Nokia, Samsung, Immersion. HTC. Packaging Distribution/Discovery Providers DIGITAL MARKETING TADKA a blog by seema Gupta SPICE UP TYOUR DIGITAL MA follow me on twitter @seemalIMB MÁRKETING

Mobile Application Ecosystem for Augmented Reality

shared by seemaiimb on Jan 28
Mobile application is the buzzword. Many mobile apps are created for delivering customer experience through augmented reality. See this eye catching infographic for an understanding of players in t...


Seema Gupta


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