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Mobile Advertising and The Rise of Coupons

MOBILE ADVERTISING AND THE RISE OF COUPONS Mobile is firmly establishing itself as a crucial advertising channel, and the companies who aren't utilizing it look set to be left behind. More than two thirds of the population are in possession of a mobile phone, and it's obvious to see why the direct nature of mobile advertising is so appealing to businesses. Mobile coupon usage looks set to explode too, with the two biggest players on the internet - Google & Facebook - strongly backing QR codes. Here we take a look at Mobile Advertising and the Rise of Coupons. MOBILE ADVERTISEMENT MARKET (Kelsey Group) $160 MILLION $3.1 BILLION 2008 2013 SMS Display Search related 67% of people globally have a mobile phone WHAT WOULD CUSTOMERS BE INTERESTED IN RECEIVING ON THEIR SMARTPHONE? (Compete) Advertisement via SMS when in proximity of a retailer Movie theatre offers / promotions Offers you can save and pursue at leisure A barcode than can be scanned by phone Grocery coupons 21% 26% 26% 36% 29% US CONSUMER COUPON SPENDING (Borrell Associates) Internet Coupons $22.6 BILLION 2014 Mobile Coupons $6.5 BILLION 2014 Internet Coupons $4.2 BILLION 2009 Mobile Coupons $90 MILLION 2009 US COUPON CONSUMPTION PATTERNS (Compete) When asked about their most recent purchase with a coupon... $216 (with) 91% (with) $122 (without) 85% (without) 57% would not have bought the The average amount spent was Customers were more likely item if they did not have a coupon more with a coupon than without to purchase from the retailer again if they used a coupon PREDICTIONS OF GLOBAL MOBILE COUPON GROWTH, 2014 (Juniper Research) 300 MILLION mobile coupon users globally Value by Global Region O Africa and Middle East Rest of Asia Pacific O Indian Sub Continent O Far East and China Eastern Europe ● Western Europe South America $6 BILLION North America global redemption value $6 BILLION total HOW ARE MOBILE COUPONS DELIVERED? QR Codes SMS Geolocation NFC Smart Posters Apps Promotions and coupon By passing their device near to a 'smart poster' with a near field communication A QR code allows its content "Checkin' services such as to be decoded quickly. They normally are used as a quick link to access paper or online content from a mobile device. These are more There are now a variety of apps availably on iPhone, Android and Blackberry that users can interact with and find the coupons most relevant to them, by location and category codes have been sent to FourSquare are now pairing up with companies to offer their customers offers based mobile phones via SMS for some time, but with new technologies informational SMS can now be triggered automatically by proximity to a service or retail outlet tag embedded within it, users can interact directly with the content / promotion by information being sent straight to the device on their current or most visited locations. Events can frequently being used as a tool for retail coupons also be triggered automati- cally by proximity Promotional Codes Sources: Borrell Associates Report | ComScore | Airwide Solutions | Compete I | MySkyNet I Juniper Research I Mobile Marketing Association The UK's Number 1 Promotional Codes Website

Mobile Advertising and The Rise of Coupons

shared by kcatoto on Jan 24
The mobile industry is huge and it’s showing strong signs of being a great advertising channel. 2 out of every 3 people own a phone and it is predicted that the mobile advertising market would hit $...


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