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Mobile, Address Book & Backup Trends

Mobile, Address Book & Backup Trends Keeping in the Know While on the Go Mobile usage is increasing: 49% 41% of smartphone owners predict that reliance upon tools or apps will increase over the next have increased reliance upon tools and apps that give remote access to contacts /address book two years over the past three years Mixing Business & Pleasure is the Modern M.O. 66% of respondents store both professional and personal contacts in the same address book Losing Your Contacts - Total Nightmare 1/3 of people lose/ damage their phones 55% 19% drop their phone in the toilet say the biggest hassle with a lost phone is the replacement of contacts/address book People Place a Premium on Their Contacts People value address book data and see the need to backup, worth anything from $500 то PRICELESS! Gen Y is Gen Mobile Compared to other demographic groups, Gen Y is more likely to use the cloud and online backup, including backup of contacts 24% 32% most likely to consider it worth $1,000+ to avoid the hassle of replacing contacts if smartphone is lost most likely to backup contacts from smartphone to the cloud 26% 65% of those who backup to the cloud, Gen Y is most comfortable with online backup 22% most likely to pay for cloud backup service most likely to own a tablet Oplaxo For more info:

Mobile, Address Book & Backup Trends

shared by carlaschlemminger on Jul 20
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Infographic depicting results from Plaxo Mobile, Address Book & Backup Trends Study.




Jeff West


tech mobile


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