Marketing Mix: Is Your Business Hitting All The High Notes?

MARKETING MIX IS YOUR BUSINESS HITTING ALL THE HIGH NOTES? Mix it up this year. Choose a variety of marketing mediums to effectively speak to your customers in different ways. Yet, make sure your messaging still accurately echoes your core brand. Let's break down the components of an ideal marketing mix! TELEVISION 30% ADVERTISING OF LOCAL TV NEWS BROADCAST TIME IS DEVOTED TO 56 PRINT AU TYPE OF MARKETING OF CUSTOMERS FIND PRINT MARKETING TO BE THE MOST TRUSTWORTHY y SOCIAL MEDIA 78Th f 0/% You in g+ Tube E E Bē OF AMERICANS SAY THAT SOCIAL MEDIA 24 24 24 24 IMPACTS THEIR PURCHASING DECISIONS SEO O 75% 1 2 OF USERS NEVER SCROLL PAST THE FIRST PAGE OF SEARCH RESULTS @ PAY PER CLICK PPC ACCOUNTS FOR 64.5* (Q 0/% OF CLICKS FOR HIGH COMMERICAL INTENT KEYWORD SEARCHES EMAIL X PEOPLE WHO BUY PRODUCTS MARKETED THROUGH EMAIL SPEND 138 MORE 138Mor THAN THOSE WHO DO NOT RECEIVE EMAIL OFFERS PRODUCED BY: SOURCES: Convince & Convert Digital Marketing Rambling NetMarketShare MERIDIAN CHILES Search Engine People The Sourcebook for Teaching Science WordStream MC