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Marketing Automation Trends Report

Marketing Automation Trends Report 88 % of B2B brands will adopt marketing automation technology by 2018 *B2B Marketing Productivity | Overhead Save 15% on creative production when using 14.5% a marketing automation platform Marketing automation: in sales productivity in overhead Save12.2% of your direct mail budget with event-triggered marketing 12.2% *Gartner Research *Nucleus Research *Gartner Research Software & Internet ТОР Computer & Electronics Telecommunications 5 industries using marketing automation Health & Pharma Business Services *Mintigo Industry Forecast IIII Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years $100 Million in 2009 $1.2 Billion in 2014 By the year 2020, customers will manage 85% of their relationships without human interaction B2B marketing automation vendor revenue *Focus Research *Raab Associates *Gartner Research O 79% of top-performing companies have been using marketing automation for more than 2 years *Gleanster Research a58% of top-performing 058 companies have adopted marketing automation *Forrester Research TOP Performer TOP Performert ТОР Performer Bottom Line Implement Increase Leads Improve Revenue Outgrow 78% of users report marketing automation as the source of improved revenue 63% of companies outgrowing their competitors use marketing automation The most Prospect nurturing through marketing automation has shown a 451% increase in qualified leads compelling reason for marketing automation is to increase revenue *Gleanster Research *The Annuitas Group *Lenskold & Pedowitz Groups *Lenskold & Pedowitz Groups distribion

Marketing Automation Trends Report

shared by distribion on Jun 13
The only thing constant in life is change. Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years and its B2B vendor revenue now tops out at over a billion do...



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