Marketing Automation

MARKETING AUTOMATION All businesses rely on the relationships you build. However, as you grow, it becomes more difficult to hold onto personal, one-on-one relationships. That is where marketing automation can help. THE "BRAKE"DOWN MARKETING AUTOMATION Marketing automation is like going on a road trip. There's a lot of planning and organizing that takes place in the beginning, but after the preparation, you can sit back, relax, and enjoy the journey. Just like you would pack your bags before the trip, you need to pack your marketing automation with activities, content, and triggers to avoid any road hazards along the way. If you take the time to prepare and setup your marketing automation in the beginning of your trip, you'll have more time to enjoy the ride with less road blocks and stops along the way. WITH MARKETING AUTOMATION WITHOUT MARKETING AUTOMATION You might be able to hit the road right away, but you'll be running into hazards and roadblocks if you don't take the necessary time to prepare. AA Pitstop to send thank you email Pitstop to send follow up email Pitstop to post on social media You both might reach your destination, but with marketing automation the process is a much smoother journey and with a little planning and preparation in the beginning you can save yourself time and streamline the entire process. MARKETING AUTOMATION EMAIL MARKETING VS. Marketing Automation is NOT email marketing. Email marketing is a piece of automation, but full automation has many more moving parts. Landing pages & Signup forms Website tracking Lead scoring Content Social Media Webinars Much more MARKETERS POINTOF VIEW WHAT CAN YOU AUTOMATE? Lead Nurturing Shopping Cart Abandonment Onboarding Process MAR NEWS THANK YOU 13 Event Follow Up Blog Digests