Transcript

Mac Person vs. PC Person

PROFILE OF A SELF-DESCRIBED World market share (Q4 2010) in personal computer sales, by operating system: PC / WINDOWS APPLE / MAC VS. 89.2% 10.8% PERSON PERSON "Source: Canalys A LITTLE INTRODUCTION The following is one of 2,000 "Teach Hunch About You" questions that Hunch users can answer at their leisure as they use Hunch.com. ARE YOU A MAC PERSON OR A PC PERSON? PC MAC NEITHER* Among 388,315 Hunch users answering this question, responses are as follows: 52% 25% 23% "or don't define themselves this way MAC O NEITHER DIFFERENCES IN SELF-IDENTIFIED PC & MAC PEOPLE PC PEOPLE SKEW THIS WAY. MAC AMONG HUNCH USERS, PEOPLE SKEW THIS WAY. Hunch then crossed those responses with answers from dozens of other questions among its 2,000-strong "Teach Hunch About You" question pool. Findings follow: 20/20 PC people are 22% more likely than Mac people to be ages 35-49. 22% more likely than PC people to be ages 18-34. 36% of PC people are liberal. 58% of Mac people are liberal. PC people are 18% more likely to live in CORE DEMOGRAPHICS 52% of Mac people live in a city. the suburbs and 21% live in a rural area. 54% of PC people have completed a four-year college degree or higher. The same can be said for 67% of Mac people. Mac people are 13% more likely than PC PC people are 26% more likely to prefer fitting in with others. people to say they want to be "perceived as unique and different to make my own mark." Mac people are 50% more likely PC people are 23% more likely to say they seldom throw parties. than PC people to say they frequently throw parties. PERSONALITY PC people are 33% more likely than Mac people Mac people are 21% more likely than PC people to say that two random people are more different to say that two random people are more alike than different. than alike. PC people are 38% more likely than Mac people to say they have a stronger F(X)=- Mac people are 12% more likely than PC people to say they have aptitude for mathematical concepts. a stronger verbal (vs. math) aptitude. PC people are 21% more likely than Mac people prefer modern art Mac people to prefer impressionist art. and are design enthusiasts. 18% and 14% of Mac people describe 71% of PC people identify their styles their style as designer/chic/upscale as casual and trending toward jeans. FASHION, TASTE, & AESTHETICS and unique/retro, respectively. 69% of PC people would rather ride a Harley than a Vespa. 52% of Mac users would go for the Vespa. PC people are 10% more likely than Mac people are 7% more likely than PC Mac people to snack on something sweet. people to snack on salty chips and the like. Mac people are 80% more likely than PC people to be vegetarian. *.*... FOOD & DRINK PC people most prefer McDonald's fries (34%) followed by steak fries (22%). Mac people most prefer bistro-type fries (40%) followed by McDonald's fries (24%). SOFT DRINKS Pepsi Jolt Cola | Orange Crush San Pellegrino Limonata | Boylan's Root Beer SANDWICHES Tuna Fish | Hero | Patty Melt Hummus | Bánh Mì Shawarma Strawberry Daiquiri | Irish Coffee| Screaming Orgasm COCKTAILS Hot Toddy Gimlet | Moscow Mule California-Style Chardonnay | White Zinfandel | Chianti | Côtes du Rhône | WINES Pinot Grigio Cabernet Sauvignon The majority of Mac people (52%) and PC people (58%) both consider their respective companies most responsible for driving the global growth and adoption of computing. PC people are 43% more likely Mac people are 21% more likely than PC people to to say talking about computers is akin to "struggling with consider themselves a foreign language." computer-savvy gearheads. TECHNOLOGY 43% of Mac people consider themselves early adopters. PC people are 36% more likely than Mac people to be later adopters. 42% of PC people would opt for The New York Times over USA Today. 69% of Mac people would opt for The Times. PC people are split between Mac people consider The Office the funniest TV show. The Office and South Park. MEDIA PC people are 74% more likely than Mac people are 95% more likely Mac people to prefer Hollywood films. to prefer indie films. I Can Has Cheezburger? | Go Fug Yourself| Apartment Therapy | Huffington Post WEBSITES CNN.com Boing Boing CABLE TV NETWORKS Syfy Channel | History Channel | USA Bravo | Showtime | HBO The Rachel Maddow Show NEWSCASTS The Newshour with Jim Lehrer | 20/20 60 Minutes | The Daily Show The Colbert Report Parks & Recreation | Bored to Death| Friday Night Lights Smallville | The Tonight Show with Jay Leno | TV SHOWS Law and Order: SVU Great Expectations | The Millionaire Next Door| BOOKS Moby Dick | Zeitoun | The Road The Lost Symbol MAGAZINES TV Guide | Redbook | US Weekly Dwell | ReadyMade Magazine | Macworld Stats are based on more than 80 million aggregated & anonymized responses to "Teach Hunch About You" questions answered hunch between March 2009 and April 2011 by about 700,000 users of Hunch.com. Yes, Poindexter, we know that correlation does not necessarily imply causation. Legalese: there are lots of brands listed above that belong to their respective owners, not to Hunch. Find more cool data stuff at hunch.com/info/reports. Tip from your mom: If you haven't tried Hunch yet, go do that now. © 2011 Hunch Inc. E=MC?

Mac Person vs. PC Person

shared by lee on May 02
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It's a longstanding rivalry. Mac people are seen as cultish and creative and more likely to be city dwellers, while PC users are thrifty, practical down-home folks. Whichever way you skew, your identi...

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