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A look at Christmas through e-commerce

IS YOUR BUSINESS READY FOR CHRISTMAS? A look at Christmas through e-commerce E-COMMERCE AT CHRISTMAS. Decumber 2011 I I-A £186m 25 2012 III II. Comparison of Christmas day & Boxing day sales £307m 2011- 2012 December 2011 £302m 26 2012 £472.5m Christmas sales equate to 20% - 40% of annual sales for TTTTT e-commerce businesses. 72% Average cart abandonment of UK adults buy their goods online. rate is 80.3% over Christmas. CHRISTMAS 2012 * WAS THE BUSIEST * EVER FOR ONLINE RETAILERS IN THE UK December December 24 25 26 Comparison of retail site visits in millions 2011 - 2012 E-COMMERCE IN DECEMBER... 10.6% of all consumer purchases in December took place online. 1.2 311 million hours MILLION amagonkindle were given as gifts HOURS SPENT shopping online IN DECEMBER PREDICTED EVERY WEEK 14% --- ... 12% AN AVERAGE OF RETAIL MARKET growth £830.3m IN DECEMBER WAS SPENT IN DECEMBER 2012. Growth £67bn £78bn £87bn? Year 2011 2012 2013 WILL 2013 PERFORM BETTER THAN PREDICTED? MEGA MONDAY 2012 November £10k 78 26 es0 sales per second.. transactions per second.. 2012 (AKA MEGA MONDAY) WAS THE BUSIEST DAY .that's that's £600k 4680 -----------.--------.--..-.---. EVER transactions every minute! spent every minute! ............................ FOR ONLINE RETAILERS IN THE UK Mega Monday /Cyber Monday the name given for the Monday after Black Friday where sales typically increase substantially for online retailers in the run upto Christmas. DELIVERY OF GOODS AT CHRISTMAS The last mile 59% of consumers said they wouldn't shop with a retailer again if they failed to deliver on time. IS AN ISSUE FOR RETAILERS, AND FOR CONSUMER CONFIDENCE IN ONLINE RETAIL. of online 60% shoppers in 2012 had problems with delivery of their item. million 2ND parcels per day TO were delivered 24TH DEC 2012 THE RISE OF M-COMMERCE AND PAID SE ARCH In Christmas 2012 mobile devices used over Christmas looked like this... 13% 76% 묘 므모 ppc on mobile devices accounted for 28% (more than 1/4 of retail paid search clicks in the run upto Christmas 2012. SMART TABLET DESKTOP/ PHONE LAPTOP 64% 13% SMART PHONE of smartphone shoppers plan to spend more on their mobile this Christmas compared to 2012 28% 15% TABLET & exact abacUS software · digital · fulfilment We can support you through the Christmas period: • Intelligent eCommerce and business management software; to support your website, manage your marketplaces and control your orders. REQUEST A CALL BACK AT • Mobile optimised website design to improve your sales conversions. • Paid search management to increase your EXACTABACUS.COM/XMAS site traffic. • Product delivery, supported by real-time stock visibility, and automated dispatch updates sent to your customers. To see a full list of accreditations and resources, please visit our blog at 17% INCREASE million bo 343 million ho 71% INCREASE 84m 86%INCREASE 2010 2011

A look at Christmas through e-commerce

shared by Abacus123 on Oct 25
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With the pinnacle retail season fast approaching, the significance of all things e-commerce is heightening. In recent years we have seen the epic rise of e-commerce whilst the once great British ...


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