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Living With The Internet

LIVING WITH THE INTERNET A GLOBAL STUDY OF WHAT'S DRIVING WEB BEHAVIOUR DEVICE INTERNET USAGE PATTERNS 20% - PC / Laptop Handheld 15% 10% - 5% - 0% 6am-9am 9am-12pm 12pm-2pm 2pm-4pm 4pm-6am 6pm-8pm 8pm-10pm 10pm-12am 12am-6am Mobile phone internet activity is more evenly spread across the day. COMMUNICATION IS THE LEAD ACTIVITY ONLINE INTERNET USE IS HIGHLY PLANNED TIME SPENT ON Planned 23% 10% general browsing 6% on social media Spontaneous A higher proportion of internet use is Email has the highest share of activity within all web behavior. 39% 61% 21% 79% now planned. 2007 L 2010 INTERNET 'ROUTINE' All web sessions begin in the more personal/intimate zones then move to public destinations before returning back to the intimate zones. BBC facebook Linked in You Tube Hotmail NEWS PERSONAL ZONES PUBLIC ZONES twitter B Blogger Ciao! msn Hotmail Wnds Le Messenger METHODOLOGY This global study analysed web use diaries from 7,000 users in ten territories including France, Russia, Spain and UK and compares results with the earlier Context Matters study from 2007. O Microsoft Advertising

Living With The Internet

shared by kcatoto on Jan 24
Living with the internet: A Global Study of What’s Driving Web Behaviour’ is a major piece of research conducted by Microsoft Advertising, Mindshare and MEC. It revisits a 2007 study, Context Matt...


Microsoft Advertising


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