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Live Streaming Video Use By Brands

brandlive NEW DATA ABOUT LIVE STREAMING VIDEO USE BY BRANDS WHAT ARE THE PERCEIVED BENEFITS TO YOUR COMPANY OF PRODUCING LIVE STREAMING VIDEO EVENTS? MY COMPANY HAS USED LIVE STREAMING VIDEO IN THE PAST 12 MONTHS FOR... OVER 200 executives from brands, retailers and agencies responded to our 15-question survey about their use (or intended use) of live streaming video for their business. SIMULCAST AN IN-PERSON EVENT MORE AUTHENTIC INTERACTION WITH AUDIENCE TRAIN CUSTOMER SERVICE REPS BRING A HUMAN ELEMENT TO DIGITAL MARKETING TRAIN RETAIL ASSOCIATES VIDEO CONTENT CAN BE VIEWED OR RE-USED LATER TRAIN SALES REPS REAL-TIME AUDIENCE FEEDBACK CEO IOWN HALL PRODUCT STORY FROM MAIN PRODUCT EXPERTS CONSUMER PRODUCT LAUNCH ADJUST CONTENT BASED ON AUDIENCE FEEDBACK CONSUMER MARKETING ANNUAL REVENUE of our survey participants ACTIVATING OUR SOCIAL FOLLOWERS MEDIA/INFLUENCER BRIEFING CONVERTING OUR SOCIAL FOLLOWERS TO EMAILS CONDUCT A PHYSICAL SPACE VIRTUAL TOUR O-$5M $5M-$10M 10% LONGER VIEWING TIME THAN PRE-RECORDED VIDEO 30% ECOMMERCE SALES HIGHER ECOMMERCE CONVERSION RATES CONSUMER PANEL OTHER (PLEASE SPECIFY) $10M-$100M 23% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% $100M-$1B 21% $1B + 15% 50% of companies WHO CONDUCTED LIVE VIDEO EVENTS LIVE IN 2015 USED EXTERNAL PRODUCTION RESOURCES TO HELP. WHICH OF THE FOLLOWING best describes your situation RELATED TO LIVE STREAMING VIDEO FOR TRAINING OR MAREKTING? I DON'T KNOW 5% 44% YES 30% 35% 65% 20% NO HAVE CONDUCTED ONE OR MORE LIVE STREAMING VIDEO EVENTS IN THE PAST 12 MONTHS DOES NOT PLAN TO TEST OR CONDUCT A LIVE STREAMING VIDEO EVENT IN THE NEXT 12 MONTHS PLANS TO TEST ONE OR MORE LIVE STREAMING VIDEO EVENT(S) IN THE NEXT 12 MONTHS DOES YOUR COMPANY have a dedicated IN-HOUSE VIDEO PRODUCTION For more information visit yourbrandlive.com or call 866-532-2154 To download the complete results in a 10-page report, visit http://yourbrandlive.com/research2016 TEAM OR PERSON?

Live Streaming Video Use By Brands

shared by Brandlive on Apr 17
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Brandlive conducted a 15-question survey to get a better idea of the adoption rate and value of live streaming video for brands, retailers and agencies. Over 200 executives responded to the survey. Th...

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retail brands

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Technology
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