Lift off

LIFT OFF MOBILE APP ENGAGMENT REPORT $158 BILLION 2018 $32.7 BILLION 2014 CPAS for non-I post-install events, including registering and sharing, decreased in December, while CPAS for transactioal Companies spent an average of $9.45 events (making a reservation, purchasing and subscribing) increased. to acquire a registered user from mobile app install ads. DEC Acquiring users that per- form transactional events, including purchasing, subscribing, making a reservation, was on average Users who installed a 30.9% Social app shared content an average of cheaper on iOS than on Android. 19 times within the first 30 days after installI. The cost to acquire a reg- istered user on iOS was 23.4% more expensive than on Android. Financial apps 52.1% followed by eCommerce apps Social apps had the highest install-to-registration 70.6% rate at 88.4%