Transcript

Kindle 5th Birthday

HOW THE KINDLE SET THE BOOK WORLD ON FIRE HAPPY 5TH BIRTHDAY! On 19th November, the Amazon Kindle enjoys its 5th birthday. To celebrate its anniversary, we've taken a look at the tipping points that have defined the Kindle's success. VISIONARY LEADERSHIP WORDS FROM JEFF BEZOS Chapter 1 "There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward." "Your brand is formed primarily, not by what your company says about itself, but what the company does." "Our first shareholder letter, in 1997, was entitled, "It's all about the long term." If everything you do needs to work on a three-year time horizon, then you're competing against a lot of people. But if you're willing to invest on a seven-year time horizon, you're now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. At Amazon we like things to work in five to seven years." "I hope we'll be sitting here talking about the 10th and the 20th generation of Kindle." $300 $200 $100 Kindle Kindle 2 Kindle 3 Kindle 4 Kindle 5 Stock Price $USD GREAT D E VICES AT AFFORDABLE PRICES Kindle Kindle 2nd Gen Kindle Kindle 4th Gen 1st Gen Kindle Keyboard 2007 2009 2010 Paperwhite 2011 2012 $ 399 $ 359 $ 139 $ 109 $ 139 Book Capacity 200 1,500 3,500 1,400 1,100 Connectivity N/A 3G 3G ? 3G ? $500 15M $400 12M $300 9M $200 6M $100 ЗМ 2007 2008 2009 2010 2011 2012 Release Price $USD Million Sales "An e-Book reader that catch on ... таy may be the beginning of a great new chapter" the Kindle NEW YORK TIMES "A great device and I think it'll put a fire under some asses in the e-book industry" TECHCRUNCH "A quality invention, and I can see why the first batch sold out so fasť" GIZMODO KILLER CONTENT An award winning e-reader is nothing without great content. Luckily, Amazon were smart enough to have won over the Big Five publishers who collectively share 54.3% of the publishing industry. Publisher Industry share Joined Kindle Simon & Schuster 9.20% June 2008 Penguin 8.70% June 2008 54.3% HarperCollins 13.30% May 2011 Random House 17.20% June 2011 Hachette 5.90% October 2011 In July 2012, 27 of the top 100 ebooks were self-published. 27% Self-Publishers earn 70% 70% of royalties on sales of their books. At the start of 2011, Amazon started selling more Kindle books than physical books. 1999 2000 1997 1998 2002 2005 2012 Physical Books sold Kindle Books sold For every 100 physical books Amazon sell, they also sell 114 Kindle Books. T Amazon Education Top Selling Kindle Books Amazon began a textbook program from 3 different publishers for 2007 Pillars of the Earth, Ken Follet college students on July 18, 2011, promising up to 70% savings on 2008 Complete User's Guide to the Amazing textbooks. Amazon Kindle, Stephen Windwalker 2009 The Lost Symbol, Dan Brown The average cost of textbooks for 1 school year is $700 to $1,000. 2010 The Girl with the Dragon Tattoo: Book One of the Millennium Trilogy, Stieg Amazon offers semester-long rentals with most titles ranging Larsson, Reg Keeland from $30 to $60 2011 The Help, Kathryn Stockett Rental periods start at 30 days and up to 360 days. 2012 Fifty Shades of Grey: Book One of the Fifty Shades Trilogy, EL James The Kindle name was devised by branding consultant Michael Cronan who was asked by Lab 126 to name the product. Cronon and partner Karin Hibma suggested Kindle, meaning to light a fire. BOOK WORLD 5 VoucherCodes.co.uk VoucherCodes.co.uk and this information is in no way sponsored, endorsed or administered by or associated with any of the products, companies or services featured. We do not accept any liability whatsoever for the accuracy of this information 1996 2001 2003 2004 2006 2007 2008 2009 2010 2011 2013

Kindle 5th Birthday

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On 19th November, the Amazon Kindle celebrates its 5th birthday. Facing a healthy dose of scepticism from book lovers across the globe, the Kindle's subtle design and ease of use has helped win over e...

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