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Kid Tech According To Apple

by: @MDGadvertising KID TECH ACCORDING TO APPLE MORE MOBILE THAN EVER Children have become a targeted demographic among smart-device companies. Apple has started replacing its in-store iMacs with iPads that offer cartoons and educational games, as the company has learned that iPads are easier for kids to use. iPads have moved their way into the hands of American students, offering them learning apps and digital textbooks. BABY TECH Nearly half of first-time mobile tech users aren't even in kindergarten yet. Check out the percentage of children who have used a smart device, such as an iPad or a video iPod: 0000000000 0000000000 0000000000 10% AGE 2-4 :39% 5-8 :52% 0-1: TABLET FAMILIES 7 out of 10 children are using tablets. In tablet-owning households with children under 12 years old, 7 out of 10 of those children are using a tablet, such as an iPad. Children aged 6 to 12 wanted apple products most for Christmas 2011: 25% 25% 27% 30% 44% iPod Touch Tablet Computer (non-iPad) iPad iPhone Computer MOBILE TECH IN EDUCATION 1.5 million iPads American students currently use 1.5 million iPads, as mobile technology in education is expected to increase significantly and become more of a standard. WITHIN THE FIRST 45 DAYS OF IPAD SALES, 20,000 learning apps 47,000 00 There are currently more than 20,000 education and learning apps available for iPads. 80% of apps WERE SOLD To SCHOOLS IN THE UNITED STATES. More than 80 percent of the best-selling paid apps in the iTunes Store's education category targeted children. TEXTBOOKS In 2012, Apple unveiled a new version of its iBooks digital bookstore to support textbooks. Below is the percentage of digital textbooks on the market: 2011 2012 2020 3% 6% 50%+ (estimated) Apple's extensive catalog of free digital education, iTunesU: IS USED BY MORE THAN OFFERS MORE THAN HAS HAD 1,000 COLLEGES WORLDWIDE. 500,000 PIECES OF AUDIO AND VIDEO MATERIAL. 700 MILLION DOWNLOADS. IPAD STUDENTS OUTPERFORM NON-IPAD STUDENTS. Teachers are learning that iPads: A 2012 study tested a group of kindergartners before dividing them into two groups, one with iPads and one without. After 9 weeks, the students with iPads tested higher than the non-iPad students in every literacy measure. Offer deep student engagement. Can match the needs of individual students. Raise student motivation. A study by the Joan Ganz Cooney Center saw an average 27% 17% 27-percent increase in vocabulary among 5-year-olds after they used an educational iPad app. A similar study showed a 17-percent improvement among 3-year-olds. 5-year-olds 3-year-olds MAKING SPECIAL-NEEDS EDUCATION EASIER In 2012, Apple announced a “guided access" feature for ioS 6 that would allow parents or teachers to keep children locked in individual applications. Apple pointed out that this would be especially useful for children with autism, as it could help "someone with a disability stay focused on learning." 900 APPS $15,000 As of July 2012, there were more than 900 autism-related apps available for the iPad. Before the iPad, devices dedicated to special-needs communication could cost up to $15,000 Speech Organization and note-taking Language Listening skills ШИЦ Reading Communication Writing and spelling David Niemeijer, creator of the first alternative augmentative communication (AAC) app, says: 90 percent of AAC users Over 25 percent of users use an iPhone or iPod Touch Half of AAC users reported improved speech abilities. use an iPad for communication Although iPads aren't the most integral tool for a child's education quite yet, Americans can expect that to change in the next decade. mdg SOURCES: || || || || || || twitter: @MDGadvertising pooQ

Kid Tech According To Apple

shared by MDGadvertising on Aug 28
Today’s children were born and raised in a world of digital convenience, so it’s no surprise that mobile is so popular on the playground. Apple has long realized the potential of the pre-teen set ...


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