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Key Features of B2C CRM

2015 * Key Features of * - B2C CRM B2C business connects, communicates and conducts transactions with the customers directly. This model works for different industries and usually more effective for SMBS and SMES. Characteristics of B2C Companies Importance of branding and reputation Product driven Many targeted markets and a large number of Neutral or low transaction value in comparison to B2B businesses customers High number of purchases comprehend the emotional side of buying decisions Main Demands to CRM Software Real-time Data Marketing Automation Gathering and Updates >On default creation of buying, visiting & communication histories Automated daily updating Automated tasks distribution, Extra fields and data edition abilities triggering campaigns sending out Powerful records filtering for customer segmentation and analytics tool >Setting up a drip, personalized and targeted campaigns Mobile Access and Administration Tools Integration Role-based access to Round-the-clock data access the company database or support of mobile app Built-in document sharing and ability of cross-department communication > Synchronization with the back-office systems, mailboxes and 3rd-party add-ons > Linking the customer via various channels to a particular worker > Social media insights and ability to track customer's interests Meeting the B2C Requirements Gathering more customers data optimizes the expenses, improves marketing campaigns and maximizes the effectiveness of customer support service Branding via social media and the ability to incorporatedifferent email strategies for subscribers, prospects and customers >Embedded forms, lead management and qualifying Customizable workflow tool for streamlining the processes flow and setting up field update conditions Centralized contact centre and single view of a customer for all departments Flexible segmentation tool that divides prospects into specific groups and offers the basis for personalized and loyalty campaigns Built-in backup and data recovery feature that can be scheduled by the CRM administrator Easy-to-use UI for faster user adoption of the system Multi-channel customers support service during/after business hours; knowledge base for the common issues and self-service portal for communication between clients Sales pipeline for real-time monitoring and tracking the dropout leads for further nurturing With B2C CRM, you can build far-reaching customer relationships, cope with a greater amount of leads and contacts, as well as run multi-channel campaigns and organize your data appropriately. Sources: points/Designing-a-Street-Smart-CRM-Solution-for-B2C-Enterprises-92271.aspx Data2 CRM

Key Features of B2C CRM

shared by Data2CRM on Jan 28
It goes without saying, CRM software enhances the business running. But what can B2C company gain from a CRM implementation? This infographic covers this issue in full scale.





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