It's Time to Go Mobile

is your IT'S TIME TO GO MO-bile website mobile ready? While most businesses have a website, it is becoming increasingly important to have a mobile website. Not all websites work well on mobile devices. A site that is difficult to use on a mobile device will not only frustrate customers, it may send them to the competition. Here are following data which says that mobile traffic is increasing very fast and thereby it becomes very necessary to have a thumb-friendly mobile website. 1 What is the size of the mobile market Of the world's 4 billion- mobile phones in use, 27% 25% are smartphones and a whopping 3.05 billion 75% are SMS enabled (950 million are not SMS enabled) 2 How fast is the mobile internet growing? Global Mobile vs. Desktop Internet User Projection, 2007 - 2015E 2000 1800 1600 Mobile lInternet Users 1400 1200 1000 800 Desktop Internet Users 600 400 200 Year 2007 Year 2009 Year 2011 Year 2013E Year 2015E By 2014, mobile internet should take over desktop internet usage 30 More and more users are making purchases on their phones. 39% 41% 43% 29% 35% 23% PERCENTAGE OF WEBSITE TRAFFIC COMING FROM MOBILE DEVICES 78% increase Q1 2012-Q1 2013 25 23.14% 23.86% 20 17.53% 15 16.63% 13.41% 10 5 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Mobile commerce is growing fast. Source: Forester Research Mobile Commerce Forecast, 2011 to 2016 (US) $31 $25 $19 $14 $10 $6 US $ (bil.) $3 2010 2011 2012 2013 2014 2015 2016 MOBILE PLATFORM BREAKDOWN 60 50 - iPhone 42% 40 45% - Android 29% 36% 30 - iPad 18% 18% 20 - BlackBerry 10 3% Q1 2012 Q1 2013 Couch commerce is rising. 59% of mobile consumers perform mobile shopping activities on their mobile device at home. Mobile browsing: percentage of all web traffic (May 2012) +192.5% since 2010 5.13% 7.96% 17.84% 14.85% 7.55% 2.86% Worldwide 10.01% Data sources: StatCounter (May 1-7, 2012), Pingdom www.pingdom.com HOW DO CONSUMERS USE THEIR MOBILE PHONES? Check product 46% Find store 67% availability locations Read 45% reviews 59% Compare prices Obtain product 51% information 45% Shop online 41% 35% Accesssocial media Find and use coupons Mobile Internet Consumption Trends % share of network traffic 2011-2013 (f) 4% 2% 14% Feature phones 70% 78% 79% Smartphones Tablets 29% 18% 2011 2012 2013 (F) Sources: http://www.smartinsights.com/moblle-marketing/moblle-marketing analytics/moblle-marketing-statistlcs/ http://royal.plngdom.com/2012/05/08/moblle-web-traffic-asla-tripled/ http://vlsual.ly/moble-web-trafflc-statistics http://www.businessinslder.com/moblle-web-browsIng-traffic-Is-steady-2013-33 http://www.aboutus.com/why-you-need-a-moble-website-to-be-competltive/ http://www.getelastic.com/wp-content/uploads/get-movlng-Infographlc-large.jpg http://znetllve.com/blog/a-qulck-llst-11-reasons-why-you-need-a-moblle-websfte http://digltalethos.org/why-you-need-a-moble-webslte/ http://www.business2communlty.com/online-marketing/25-reasons-why-you-should have-a-moblle-frlendly-webslte-0318 161 http://www.cllcknewz.com/3149/7-reasons-you-need-a-moblle-website/ http://www.safarlmultimedia.com/marketing-tIps/18-tips/59-10-reasons-why-yo need-a-moblle-website-now http://somotechnologles.com/6-reasons-why-you-need-a-moblle-optimized-webs and-not-a-moblle-app-for-your-business/ http://vlsual.ly/tIme http://plnterest.com/pln/175429347955533624/ Starcom MediaVest Group CONVOT NIT -go-moblle-Infographic Internet Users (MM) 2010 2011 2012 2013 2014 2015