iPhone 5 Launch Analysis

launch analysis iPhone 5 from Onalytica LOVE IT OR HATE IT, the launch of iPhone 5 has caused quite a stir amongst fans and detractors alike. We analysed a chunk of data in the lead up to the unveiling of the iPhone 5 on 12th September to gauge the global response to its launch. Using Big Data analytics, we looked at how much attention it received when compared with rival product launches, and measured sentiment through analysis of articles, reviews and consumer comments. LAUNCH IMPACT: IPHONE 5 VS. RIVALS 60 50 40 30 GALAXY SII 20 10 Launch Date Launch Date Launch Date Launch Date Launch Date Launch Date Launch Date -5 -4 -3 -2 -1 0 +1 LAUNCH COUNTDOWN- 53% THE PERCENTAGE OF ATTENTION THE IPHONE 5 GENERATED ON LAUNCH DATE WITHIN THE GLOBAL SMARTPHONE DEBATE (WEIGHTED BY INFLUENCE) NEGATIVE SENTIMENT POSITIVE SENTIMENT 33% 66% SENTIMENT Overall, debate around the iPhone 5 was positive, with positive sentiment making up around two-thirds of debate. Key positive features included its sleek design, camera, processor speed and display. Negative sentiment focused on the apparent lack of 'wow'factor typically associated with Apple launches, as well as the lack of NFC, the high cost of the Lightning port adapter, and the perception that competing products were stronger than Apple's offering. TOP SENTIMENT DRIVERS Ши Ши 27% 23% Ш Ш 14% Ш 11% 9% SENTIMENT DRIVER LEARN MORE.. Onalytica www.onalytica.com @onalytica facebook.com/onalytica 2012 - All Rights Reserved % OF SENTIMENT DRIVEN % ATTENTION SHARE (WEIGHTED BY INFLUENCE) LACK OF INNOVATION BETTER COMPETITION RPRISING LIGHTNING NFC IPHONE 5 DESIGN KUMIA 920 CAMERA A6 PROCESSOR DISPLAY WEIGHT