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IPhone 5

iPhone4 IS 5t% and the Apple fanboy/fangirl Syndrome aytm 1. The DNA of US iPhone owners in late 2011 Models distribution: 19.3% 28.2% 48.6% 3.9% According to our study, iPhone models currently in use in the US are distributed as follows: 9:410 351 NW Specs: iPhone iPhone 3G iPhone 3GS iPhone 4 June 2007 July 2008 June 2009 June 2010 Touchscreen Phone/Web client/iPod Wifi, 2G & Bluetooth 128 MB DRAM | 2 MP camera iO 1 Original features: New features: App store iOS 2 GPS 3G New features: 256 MB DRAM 3 MP camera VGA video New features: 512 MB DRAM retina display gyroscope 5 MP camera compass ios 3 HD (720p) video iOS 4 Carriers: Until Feb 2011, AT&T was the sole authorized carrier. There was great anticipation of Verizon bringing choice to consumers. at&t verizon 75.5% 19.5% 5% Jailbroken: Because of Apple's restrictions of carrier choice & app admittance into the app store, many owners have used software hacks to jailbreak their phones. AT&T 74% VERIZON 26% 88.3% LOCKED TO AN OPERATOR 11.7% JAILBROKEN Unlimited 3G: 79.5% UNLIMITED 79.5% of customers enjoy "grandfathered" unlimited 3G data plans. 13.8% have to pay for extra bandwidth use. 6.7% were uncertain. ..ll 3G 13.8% PAY FOR BANDWIDTH 6.7% NOT SURE Installed Apps: PAID APPS 1.2% 17% So how many Apps do iPhone owne have installed? 4.1% 1-4 29.6% 15% 5-10 |26.4% 32.3% 11-20 16.8% Looks like most users have 5-30 free apps and 0-10 paid 25% 21-30 6.7% 22.4% >30 3.5% ones. FREE APPS Daily usage: 32.9% 27.1% How often do owners use their iPhones? 21.3% 2+ TIMES/h on average 15% Over 80% use their device 15+ times 3.7% slide to unlock per day! 1-4 5-14 15-29 30-49 50+ iPhones are mostly used for: Time distribution of device use: 19% 17.3% 16% 16% 16% 10% 6% The iPhone is truly a multipurpose device. We were curious to know how owners divided their usage time. SMS USED MOST ÖFTEN It was an eye-opener to discover that the #1 use for the iPhone is TEXTING, not talking! iPhones are most often used for texting! USED SMS LEAST OFTEN Number of votes 2. Features and benefits next iPhone must have What are the key drivers that would cause current iPhone owners to quickly move up to the next iPhone? It turns out longer battery life is by far the number one reason users would upgrade their iPhones! This is very practical but way less sexy than many other expected features. 15% LONGER BATTERY LIFE Unlimited data plans and no long-term contracts are second on currents owners' wish lists. 11% UNLIMITED DATA Despite constant speculation in the media about the new look of the next iPhone, a new design was at the bottom of what iPhone owners want. 11% NO LONG-TERM CONTRACT 10% Wi-fi tethering at no extra cost 9% Better photo camera 7% Unlimited storage in iCloud 6% Faster CPU 6% Larger screen 6% 4G 5% Full HD video 4% 3D display 4% HDMI output 4% New style/Design NO MINOR MODERATE MAJOR INFLUENCE NEUTRAL INFLUENCE INFLUENCE INFLUENCE 3. Apple Fanboy Syndrome diagnosis What does it take to be a real "Apple Fanboy": 1. self-diagnosis Before doing a clinical work-up, let's see how many iPhone users identify themselves as fanboys/fangirls: 50.9% report that they consider themselves APPLE FANBOYS/FANGIRLS 32.2% DO NOT and 16.9% are not sure what it means Brands appeal to our feelings. How does it feel to be an iPhone owner: Some people feel proud, some frustrated, but very few remain indifferent. 2. clinical presentation think it's HIP CooL PROUD to own an iPhone feel ELITE or SPECIAL 10.3% 10.7% 60.7% 75.3% 83.4% buyer's remorse FRUSTRATED Apple fanboys own more Apple hardware than non-fanboys: 3. Lab results. Self proclaimed fanboys own 37% MORE Apple devices (3.7/person)... 3+ per person .than non-fanboys who own only 2.7 Apple devices per person. 2+ per person Apple products Apple fanboys own 28% MÓRE Apple mobile devices (2.8/person)... 2+ per person ..than non-fanboys who own only 2.3 Apple mobile devices/person. 2+ per person Apple mobile devices Classic iPod, iPod touch, iPod shuffle, iPod nano, original iPad, iPad 2, and older iPhones Apple fanboys own 2.25 times MORE Macs and other Apple devices (9 out of 10 have one)... 0.9 .than non-fanboy iPhone users. 0,4 Only 4 out of 10 own a Mac or other Apple device. Macs and other devices MacBook Pro, MacBook Air, Mac Pro, iMacs, Apple TV, Apple Mini Surprisingly, 3 out of 10 Apple fanboys 0.3 own an Android device, 67% MORE devices per owner... ..than other iPhone users. 0.2 Only each fifth non-fanboy user has also an Android device. Android devices Android smartphones & Android tablets 0.7 Apple fanboys own 13% FEWER PCs... Pc computers 0.8 .than non-fanboys (eight out of ten own one) Apple fanboys are more likely to upgrade: 4. Diagnostic proof They are 76% more likely to upgrade to the next iPhone within six months of its release. пon-Сanboy iPhone owner 76% more likely to upgrade: Apple fanboys 4. Who's most susceptible to upgrade to the next iPhone 5 fun facts about susceptibility to upgrading early to the coming version of iPhone: 46% 4° 46% of current iPhone owners are intending to upgrade within six months of its release. The newer the model currently owned, the more "extremely likely" the owner is to upgrade early! 55T NW The older the model, 3. the less likely its owner plans to upgrade! at&t verizon 1.5X ч. AT&T owners are 1.5X MORE "extremely likely" to upgrade compared to Verizon owners. 18-34 year olds are 5. 31% more likely to upgrade than 35 and older folks. OLDER FOLKS 35+ 31% YOUNGER PEEPS: 18-34 5. Why Apple is recession proof Apple is the new Gold! It seems that Apple under brilliant leadership of Steve Jobs has managed to find the ultimate immunity from the recession! That's why Apple is the new Gold... Except it's performing twice as well. $400 4X Recession 2X $1,800 AU $900 $100 1X 2008 2009 2010 2011 Here's how: Americans lose their jobs, suffer salary cuts, and deal with inflation and the climbing cost of living... Yet they keep buying more and more Apple devices, services and products. VS. $50K+ HHI <$25K HHI People with a household income of $50K+ are only 11% more likely to upgrade to the new iPhone than people with a HHI under $25K. Also: people with full-time jobs are only 23.5% more likely to upgrade to new iPhone than unemployed Americans or students. Steve Jobs 1955 -2011 78.9% believe that Apple will keep growing and stay true to its core values. R.I.P. Graphic Design/Drawings: Lev Mazin DISCLAMERS: SOURCES: is an independent market research platform and is not affiliated with Apple. Some subsets of data cited above might be too small to be statistically significant. Provided opinion data is based on an AYTM survey of 1000 US iPhone owners aged 18+. Need more information? [email protected] market research has never been this easy! ask your target market Data used in this infographic is collected using Ask Your Target Market DIY market research platform. - Ask Your Target Market - is the leading innovator in DIY online market research. Define your target audience from our built-in panel of almost 2 million US consumers, write your survey, launch it and see results streaming back in minutes (24x7x365). Robust analytic tools are included. If you have your own list, use our tools to deliver the best survey taking experience. White Label packages are available. OTHER

IPhone 5

shared by youcom on Dec 28
This Infographic provides information for Apples upcoming new version of the IPhone, the IPhone 5. It provides information for what features it will have, who will design it and how it will work. The ...


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