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iOS vs. Android: The Inequality of Market Share and Money

Android VS. THE INEQUALITY OF MARKET SHARE AND MONEY 79% Over the past four years 69.7% Android devices have exceeded 50.9% ios, continuously winning increasing market share. 16% 4.2% 8.7% 46% WORLDWIDE ios MARKET SHARE ANDROID BLACKBERRY OS WINDOWS MOBILE SYMBIAN (NOKIA) 2009 -2010 OTHER MOBILE OS's -2011 (1.2% 1.6% 0.3% -2012 0.6% -2013 The 2013-2014 holiday season revealed something unusual about purchases on mobile devices: iOS users were 5 times more likely to buy online (than Android users) 23% $93.94 of all online sales average iOS transaction were made on iOS -VS- -VS- Ч.6% $48.10 average Android transaction of all online sales were made on Android Downloads as of Fal| 2013 50 60 There is no doubt that there BILLION BILLION is a volume-versus-value equation, with Android users purchasing lower-cost devices compared to Apple - Anette Zimmerman Gartner Analyst The Google Play Store has had - 50 billion downloads (July 2013) The iOS App store has had - 60 billion downloads (October 2013) Android might command the market, but Apple has a grip over that smaller part of the market share who is willing to spend. Purely in terms of fiscal benefit; ANDROID MIGHT HAVE THE QUANTITY, BUT APPLE HAS QUALITY CONSUMERS. gartner.com/newsroom/id/1306513 - firstpost.com/tech/with-record-market-share-of-81-percent-android-leaves-ios-in-the-dust-1227679.html businessinsider.com/ios-android-shopping-2013-12 - googleblog.blogspot.ca/2012/03/introducing-google-play-all-your.html - theverge.com/2013/10/22/4866302/apple-announces-1-million-apps-in-the-app-store forbes.com/sites/terokuittinen/2013/07/31/google-play-now-generates-more-downloads-than-ios-app-store - phonearena.com/news/Androids-Google-Play-beats-App-Store-with-over-1-million-apps-now-officially-largest_id45680 - androidauthority.com/google-io-android-activations-210036 - theglobeandmail.com/report-on-business/international-business/us-business/android-shipments-seen-topping-1-billion-in-2014/article16227642/ - emarketer.com/Article/Across-Industries-Mobile-Ad-Spend-Increases-Dramatically/1010499 blogs.wsj.com/cio/2013/11/29/e-commerce-sales-far-higher-for-ios-shoppers-versus-android gartner.com/newsroom/id/2335616 - techland.time.com/2013/04/16/ios-vs-android gartner.com/newsroom/id/1543014 gartner.com/newsroom/id/1924314 - businessinsider.com/apple-prices-too-high-2013-11 - appleinsider.com/articles/09/09/28/apple_announces_app_store_downloads_top_2_billion.html wired.com/business/2013/11/android-is-our-ms-dos @ 5EOCIAL For more infographics visit SEOcial.ly or @SEOcial on Twitter 3.3% 2.7% 3.5% 3.0% 2.9% 11.7% 3.8% 1.9 6.1% 8.8% 37.6% 14.4% 15.7% 14.2% 23.8% %6'E 20.9% 19.9% 22.7% 00000

iOS vs. Android: The Inequality of Market Share and Money

shared by SEOcial on Mar 25
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Android has outpaced iOS (iPhone & iPad) as the most popular mobile platform—and it did so rather quickly. When you take a close look at the numbers however, you find that having significant market...

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