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Internet Marketing Land

INTERNET MARKETNG LAND Facebook PROS Highly trafficked site with user loyalty • Adoption of smartphones is increasing usage • Good for contests and special offers • Can target specific audience by age, sex, location, etc. • Creates social interaction with fans and potential clients CONS • Interaction doesn't often lead to sales • Not all businesses are of a "social" nature • Message reaches limited audience ANCHORS AWAYJRS witter Wheel Twitter Googlet PROS • Find fellow tweeters with similar interests • Ability to broadcast news, specials and articles • Gain followers interested in your products and services PROS • Use can improve search engine rankings • Helps to get your site crawled quickly • Use "circles" to group clients, prospects, loyal customers, etc. Linkedin CONS • Tweets limited to 140 characters • Interaction doesn't often lead to sales • Not all businesses are of a "social" nature • Twitter users expect high level of interaction CONS • Limited adoption and usage PROS • Professional networking online • Groups are great for learning from peers • Good for job prospects or hiring employees • Ability to establish yourself as an expert PVideo Marketing PROS • Online video consumption is growing rapidly • Ability to "tell your story" online • People are more likely to watch video than CONS • Not ideal for retailing products and services • Gets limited use, even from members • Audience isn't looking to make a purchase read • Search Engines like videos You CONS • Cheap videos look cheap Quality videos can be expensive or difficult to produce SEO KONTARIEN in SEO Pay Per Click Cafe PROS • Search Engines are the number one way people search online • Ranking high can mean lots of free traffic to your site PROS • Set Budget • Excellent tracking • Immediate results • Ability to change strategy at will • Can target an unlimited amount of keywords Cafa CONS • Expensive • Unpredictable • Hard to track • Results can take a long time • Can only target a limited number of keywords CONS • You must pay for every click • When budget is reached, advertising stops • Knowledge of AdWords necessary to be successful • Competition can out-bid you Infographic By

Internet Marketing Land

shared by davidmcbee on Jul 23
This infographic describes the pros and cons of several internet marketing channels, including seo, ppc, and social media channels.


David McBee


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