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An interesting snapshot of iPhone usage in the UK

UK IPhone users: A snapshot From texting to toilets, we've had a look at how the UK's iPhone community spends time on its devices, including the whos, the whys and the wheres... General habits of iPhone users The top five most common iPhone activities in the UK: 96.2% 91.4% 88.1% 79.7% 76.7% SMS Calls Web Photos News But what are they taking photos of? Friends & Family Animals Landmarks Selfies Food & drink 8.5% 6.9% 4.7% 11.3% British men take slightly more selfies than women. 59.4% 7.7% 6.4% All generations of the iPhone are still in use across the UK. You're most likely to find each version in the following regions: iPhone 4 iPhone 3 Northern Ireland Wales 30.8% 15.6% iPhone 3Gs Northern Ireland 1st generation East Anglia 15.4% 7.8% iPhone 4s iPhone 5 London South West 30% Daily usage across UK regions The regions which use each type of iPhone app the most every day: Shopping Videos 1st London London 69% 66% NW 39% 58% 51% NE 36% EM Social media Music 1st London London 72% 68% 68% NI 66% 54% NE Photos Exercise It East Anglia North East st 85% 78% LDN 78% 72% 83% LD 82% Ebooka Cooking 1st London London 59% 61% NE 41% WM 41% 42% 41% EA EM London ia top for every activity except photos. Top 5 most popular apps by region Scotland Books Northern Ireland Health 18.8% Yorkshire Weather 30.8% Wales Travel 43.1% East Anglia 23.3% Shopping 42.6% iPhone usage in specific locations 69% of Londoners use their iPhones on the toilet. The regions most using their iPhones while commuting. London 82.3% E North East 73.6% Northern Ireland 71.8% North West 60.5% Scotland 60.4% Sources The data for this infographic came from a survey of 2,000 respondents carried out by OnePoll in conjunction with Arena Media between the 13th and 16th of September, 2013. Three

An interesting snapshot of iPhone usage in the UK

shared by letitiaho on Oct 23
An interesting snapshot of iPhone usage in the UK including regional differences


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