Click me
Transcribed

Instapurchase - Why Facebook Didn't Take Any Chances With Instagram

INSTAPURCHASE Why Facebook didn't take any chances with Instagram 50 million strong + 5 million more each week There's no doubt Instagram's growth played a major factor in Facebook's recent acquisition. 1 out of every 8 ios devices has Instagram installed. Q000000 But just how quickly has Instagram grown? 1 billion 100 million 18 months -4 years 7.5 years 50 million users 50 million 10 million 6 million 1.2 million 1 million 1 2 3 4 6 Years following launch Instagram Facebook Flickr est. Oct 2010 Feb 2004 Feb 2004 Instagram reached 50 million in less than 1/2 the time it took Facebook. Why does Facebook care? With 55% of their users accessing their service through a mobile device, Facebook has made mobile a priority. Gowalla, Instagram, and most recently Glancee have all been snatched up in an effort to bring the best talent to the FB mobile team. DEC 2, 2011 APR 9, 2012 MAY 7, 2012 Gowalla Instagram glancee Location based check-ins Mobile photo sharing Local people discovery More significantly, Instagram is king of mobile photo sharing. Compared to Facebook, Instagram users upload more than 3x as many photos per user: Average photos per user per day Users Photos per day 901 million 300 million 50 million 5 million 10 Facebook's mobile ad revenue is expected to grow from $1.5bn in 2010 to $17.6bn by 2015. With that much money on the table, it's no wonder they're not taking any chances. John Gruber put it best: "Yahoo had a chance to buy Google in 2001 but then-CEO Terry Semel didn't pull the trigger. I don't think Instagram is the next Google, but Zuckerberg sure as sh*t doesn't want Facebook to be the next Yahoo." newsroom.fb.com/Key-Facts/Statistics-8b.aspx newsroom.fb.com/content/default.aspx?NewsAreald=20 statspotting.com/2012/04/instagram-statistics-1-billion-photos-uploaded/ sources: guardian.co.uk/technology/2012/feb/02/facebook-ipo-mobile-risks mattryall.net/blog/2012/04/instagram-vs-facebook-and-flickr daringfireball.net/linked/2012/05/25/facebook-camera blog.instagram.com/tagged/yearinreview imoddigital.com/iD-Social-Network-Statistics-2012-eBook.pdf BY NC ND Created under a Creative Commons License by Online-Photography-Degree.com

Instapurchase - Why Facebook Didn't Take Any Chances With Instagram

shared by cuteculturechick on Jul 03
698 views
1 shares
0 comments
Instagram reached 50 million users in less than half of the time it took Facebook, and is gaining 5 million users more per week.

Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size