Inside the Android $$$ Factory

INSIDE THE ANDROID FAC MONETARY MODELS FREEMIUM IN-APP ADS PAID PAY PER NOTIFICATIONS APPS DOWNLOAD WHICH MODEL SHOULDI BE USING ? DO YOU HAVE A LARGE MARKETING BUDGET? YES NO START IS IT A GAME? YES HAVE A HIGH % OF ACTIVE USERS? (YES ISI PAID APP Apps that cost money NO NO Name your price. Apps cost $0.99 - $200 IS IT A O UNIQUE TOOL OR SERVICE? While 80% of paid applications are downloaded YES > 100 TIMES PAY PER DOWNLOAD DOES THE GAME USE VIRTUAL CURRENCY? NO Uses out-of-app search access points WOULD ADS DETRACT FROM THE UI/UX? (YES Fixed payments for the Developer User opts in to get additional (YES SEARCH ACCESS POINTS Payment model is exclusive to NO NO STARTAPP.COM IS THERE A NATURAL SPOT FOR BANNERS? YES FREEMIUM Basic gameplay is free, but premium items and NO services cost extra IN-APP ADS Comes in many forms Advertisements displayed inside the application INCENTIVE OFFERWALLS TIME TRIALS CRIPPLEWARES NOTIFICATIONS There are dozens of ad networks completed offers generate revenue for the Developers and revenue is generated through Advertisements placed in the notification tray of the device IN-APP AD IMPRESSIONS Often offers higher (though fluctuating) CPM's = COST PER IMPRESSION Developer can set how may ads are sent TRY THESE DEVELOPER TIPS PLANNING MIX & MATCH IMPLEMENT Figure out a monetization strategy during development Try out a few different models Apply the best fitting model or ad networks to your App FIND THE BEST MODEL FOR YOUR APP AND START EARNING BIG Happy Monetization From app [email protected] 5 WAYS TO BUILD PROFITABLE APPLICATIONS