Is Information Overload Over-Hyped?

From the book The 24-Hour Customer INFORMATION EXPLOSION E PRODUCT PROLIFERATION More data generated in next 4 years than in the history of the world INFORMATION OVERLOAD People are connected up to 12 hours a day to: Machine Data Transfer Rate 2 million bits per second D@ RT Social Media users Human Absorption Rate generating data at an exponential rate- Amount of 126 Bits per second People see more than 34 billion bits of information information per day – an equivalent of two books a day 40 Rate humans Bits per that is unique: 25% Can listen second 29 hours AMOUNT OF DATA IN 2010 010100101011101010101010 1.2 zettabytes A lifetime of learning can be transferred over the Internet. AMOUNT OF DATA IN 2020 010100101011101010101010010100101011101 01010101001010010101110101010101001010 010111010101 010010100101 11010101010 01010010101 010101010 | Internet Audience | unique visitors 0101011101010101010010 0101001010010101 01110101010101 1001010010111 110101010101001 010100101011 101010101001000 0010101110i010101010010 Asia: 0010101110 01010100101 101011101010 101010010100101011101010101010010100101 01110101010101001010010101110101010 400 million 1010010100101 0010101110101010101001010010 35 zettabytes >1 billion 101110 LIMITED INFORMATION INTAKE Time constraints: 24 hours a day - 1,441 minutes a day Average minutes spent shopping a day in the U.S. Americans spend < 3% of waking hours actually buying. Time spent shopping has not changed in 4 decades 34 28 1965 Today <6 minutes a day Time people spend shopping online c2010 Exponential Edge inc. Al Rights Reserved SOURCES: For a complete ist of sources, refer to www.24HourCustomec.com/infographicsources | Adrion Ott. The 24Hour Customer 2010. See Chopter I Notes 19 ond 20 for detals and analysis | The Center for Research Excellence (CRE), June 8. 2009 www.sesearchexcelence.com/vcmstudy.php | "American Time Use Survey-2008. US. Bureou of Lobor Statistics, June 24. 2009. www.b.gov/tus/ I U.S. Patent and Trodemark Office | "Are Kids Too wired for Their Own Goodi- Coudi Wolls, Time Mogadine, March 27, 2006 | www.smartplanet.com/business/blog/buines-brains/dato-explosion-enough-to-fil-dvds-stretching-to-the-moon-and-back/7010/ hmlucsd.edupat/HML 2009 Consumerkeport Dect 2009 pat | www.comicore.com/Prest_Events/Press Releases/2009/1/Globalintemet Audience_ lon www.bimes.com/articles/33839/20100709mobile-subscriptions-ericsson-report.htm | mobithinking.com/mobilemarketing-toos/latest-mobile-stats |ustrated by Brian Crogin SJequosq TODAY E5 billion 50 billion No. of U.S. frademarks issued 1974@0€ 24,838 >171,000 O**22@ kopOL