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Infographic Selling to healthcare executives 2014 update

Selling to healthcare executives: 2014 update Healthcare executives are investing heavily in informationtechnology solutions to complywith new healthc are policies and mandates from the U.S. federal government. LEADJEN This creates both opportunities andchallenges for sales and marketing managers at healthcare IT vendors who want a piece of the billionsthat healthcare organizations plan to spend. Other 13 Sales/Marketing Consuling 7.4% IT/Tech 34 CMOClnicians Other Director 27 30 Compliance/ Quality Risk Analyst/ Consult Finance/ Ops/HR 4% Pres/VP/ Expected annual growth rate Nursing/Patient Coordinator Exec CXO/Strategy 9% in NA healthcare information 7 Care/Education 16% Pharmacy/ Manager 16 11 Labs technology market.! 11* Lead generation by function Lead generation by level 11 11% 10% 30% 30% 16% 10% 8% 8% 8% 7% 6% 7% Appointments set during the first phone call Appointments set from a returned phone call or email Appolintments set from referrals JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Lead generation by month Beststrategies to reach healthcare IT buyers 12-1m 13% 11-12M 22% 21% 15% 12 1-2M 15% 20% 10% 19% 27% 17% •4 4-5M 9% Appointments set with clinical ARER 5PM decision makers MON TUE WED THU FRI <5% Lead gener ation by hour Lead generation by day LeadJen reviewedcampaign records for healthcare companies from 2010-2014. These records include almost 365,000 call and email att empts, and more than 46,000conversations with healthcare professionals. These calls resulted in nearly 3,500 qualified app ointments, 547 million in sales pip eline and more than $13 5 million in revenue ! Researchand Markets' North American Healthcare ITMarket Report 2013-2017. Lead Jen 1311 W. 96th Street, Suite 250, Indianapolis, IN 46260 10-11AM

Infographic Selling to healthcare executives 2014 update

shared by LeadJen on Feb 28
LeadJen’s annual report, Selling to Healthcare Executives, graphically presents best practices gleaned from lead generation campaign activities for healthcare companies from 2010-2014, including nea...


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