INFOGRAPHIC: Mobile App Marketing – At A Glance

Compelling Facts About Mobile App Marketing ** 7 BILLION At the end of 2014, there will be 7 billion mobile subcribers worldwide MOBILE APP UTILIZATION 51% of smartphone users spent their digital media time on mobile apps in US this year till May 2014. 55% 56% 30% of American Adults use touchscreens of smartphone users in-stores are now Smartphone approached social media Owners. channels via mobile browser 86% 48% 64% of Smartphone owners are now using their mobile devices to shop online. of mobile internet users using their devices while watching TV use a smartphone to shop while in-store or on the go. 25% of smartphone owners ages 18-44 say they "can't recall the last time their smartphone wasn't next to them." TOP 4 CATEGORIES PEOPLE USES MOST WITH THEIR CELLPHONES SOCIAL MEDIA GAMES 49% 61% MAPS/SEARCH 50% 55% WEATHER 1/2 of all local searches are performed on Mobile Devices. MOBILE APPS DEVELOPMENT CHALLENGES By category, Books 27% , Entertainment 25% & Utilities 24.9% have the highest % of Dead Apps, whereas Games have the highest absolute number of Dead Apps (65,643 apps, a rate of 21.7%). 93% of consumers say branded apps don't contribute to their brand loyalty. 99% apps only get used once means downloaded, opend and forgotten about. INFOGRAPHIC DESIGNED BY: MOBILEPHONEAPPS4U /mobilephoneapps4u /mpa4u www.mobilephoneapps4u.com (817) 717-1793 REFERENCES *Flurry Insights *ComScore.com *Business2Community *Smartinsights - Mobile App Statistic *Statista - Mobile Internet App Insights *Gartner Insights *Digby - Mobile Statistics