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The Importance of a Mobile Website

Mobile Trends Q4 2011 mindshape CREATIVE BRAND MARKETING Smartphone Operating System Market Share Symbian (Nokia) 1.4% 3 Month Recent Windows Phone 7 1.3% Smartphone Acquirers Palm /WebOS 1.4% Windows Mobile 4.6% jOS (Apple) RIM Blackberry 30% 14.9% 1.4% Windows Phone 7 0.8% Symbian (Nokia) 0.5% Palm /WebOS 2.4% Windows Mobile 6% RIM Blackberry 37% ¡OS (Apple) Android (Google) 51.7% Android (Google) 46.3% The path to purchasing a product for smartphone users 46% 37% 41% Researched on smartphone, purchased in-store. Researched on smartphone, purchased online on computer. Researched on smartphone, purchased online on smartphone. Read reviews 70% Compared prices 61% The Popularity Compared product info 61% of Activities on Search a store's inventory 53 % Smartphones Look for discounts/promos 46% Contact a retailer 42% Source: Nielson :http://blog.nielsen.com/nielsenwire/consumer/more-us-consumers-choosing-smartphones-as-apple-closes-the-gap-on-android/ Mindshape.com Google and Ipsos : http://googlemobileads.blogspot.com/2012/02/smartphones-and-tablets-influence.html

The Importance of a Mobile Website

shared by hfftw on Mar 27
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For this reason, it’s become increasingly important that you ensure the content consumers are looking for is easily accessible through a mobile website optimized for a variety of devices.

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Mindshape

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Technology
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