Importance of First Party Data in the Post Cookie World
shared by contextualtargeting on Nov 21
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Google's decision to phase out third-party cookies in 2023, with many other browsers and platforms following suit, is a big development. This would be a significant blow to advertising revenue to reac...
h customers everywhere and everywhere on the internet.Advertisers used customer surfing activity online to put adverts, ignoring consumer privacy concerns.Such a step would assist companies and advertisers in embracing consensus and privacy as part of the customer experience.
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