The importance of Data Cleaning

The importance of * DATA CLEANING ON AVERAGE THERE ARE 1.2 MILLION HOME MOVES EACH YEAR APPROXIMATELY 3.2 MILLION PEOPLE MOVE HOUSE EVERY YEAR NATIONAL CHANGE OF ADDRESS FILE CONTAINS 24M RECORDS GONEAWAY SUPPRESSION FILE CONTAINS OVER 60 MILLION RECORDS CHECK ADDRESSES AND POSTCODES ARE CORRECT USING THE POSTCODE ADDRESS FILE (PAF) WHICH CONTAINS 28 MILLION ADDRESSES IN THE UK RESIDENCY VERIFICATION OVER 2.3 MILLION POSTCODE VALIDATION CONSUMERS CURRENTLY ON THE MPS DATABASE ON AVERAGE 15K CONSUMERS NAME ADDRESS ADDRESS SIGN UP TO THE MPS EACH MONTH POSTCODE ON AVERAGE 600,000 ENHANCEMENT PEOPLE DIE EVERY YEAR SEGMENT DATABASE TO SEND TARGETED MESSAGES INDEPENDENT ESTIMATES SUGGEST THAT 170,000 MAILINGS ARE SENT EVERY DAY TO THE DECEASED ENHANCEMENT USE CREDIT SCORES TO REMOVE THOSE WHO WILL NOT BE ACCEPTED ON AVERAGE 100K CONSUMERS ADDED EACH MONTH TO THE TPS REGISTER. THERE ARE CURRENTLY REMOVE DUPLICATE RECORDS ENHANCEMENT USE NEW CHANNELS ON AND OFFLINE 19 MILLION CONSUMERS LISTED ENHANCEMENT CONTACT CONSUMERS USING THEIR PREFERRED CHANNEL HEAD OFFICE ENHANCEMENT FILL GAPS IN TELEPHONE AND EMAIL CONTACT DATA PROFILE BENEFITS REDUCE MAILING WASTAGE IDENTIFY THE MOST PREDICTIVE VARIABLES TO SEGMENT YOUR BASE WITH SAVE ON MAILING COSTS INCREASE RESPONSE RATES/ROI IMPROVE BRAND IMAGE REACTIVATE YOUR MOST PROFITABLE LAPSED CUSTOMERS FIND OUT THE KEY CHARACTERISTICS OF YOUR TARGET AUDIENCE COMPLIANCE WITH DATA PROTECTION ACT BOOST CROSS SELL AND UPSELL REDUCE CUSTOMER DISTRESS IDENTIFY THE MOST PREDICTIVE VARIABLES TO DRIVE NEW CUSTOMER ACQUISITION POWER NEW CUSTOMER ACQUISITION Clean and enhance your data with For International data cleaning visit: improvemydata.com www.cameo-online.com Callcredit Information Group 00