Image Search Engines: Pinterest Takes on Google

everypost IMAGE SEARCH ENGINES: PINTEREST TAKES ON GOOGLE Pinterest and Google are battling it out to become the ultimate image search engine. While Google remains the king of image results based on the literal intent of a search, Pinterest is doing a much better job at solving the biggest problem with search engines right now, which is content discovery. By offering more intuitive image results that go beyond literal keywords or search terms, users are flocking to Pinterest to find images. Pinterest may not be replacing Google anytime soon, but the platform is becoming a true search alternative to the giant. When you search on Pinterest, descriptive visual guides and refined search options will help you sort through the endless stream of images, and discover new, interesting content. HERE ARE SOME OF THE KEY TOOLS THAT SET PINTEREST IMAGE SEARCH APART FROM GOOGLE. Pinterest IMAGE SEARCH TOOLS: FEATURES: • Begin typing a word into search and both keywords and possible categories appear that start with the same letter. • Descriptive guides help you sift through images and refine your search. Guided Search • Browse general categories and narrow down the results. Ideal if you don't know exactly what you are searching for. Categorized Browsing Pages • No repetition of image results, wider variety of unique images related to your search. • Example: searching "Johnson's Baby Lotion" on Pinterest gives you a wide variety of images (lotions, babies, quotes, Johnson's Baby clothing, events and gifts) with no repetition. The same search in Google gives you repeated images of lotion bottles and other literal images of the product. Smarter Search • Browse popular images and know what people are talking about. What's Popular NEWS ws • The home newsfeed shows what the people or boards you follow are sharing so you don't miss images about subjects you're interested in. Newsfeed • Users do not pin low-quality, unattractive images. HQ HQ • Search results will actually skim all the bad images, giving you only the best, whereas Google image results depend on web rankings and give priority to this over image quality. Quality Images • Easily send images to your friends or yourself via email, Facebook or Twitter. Robust Sharing Options • "Related Pins" appear in your home feed based on images you already like or are interested in. • While Google also tracks your likes and interests, Pinterest offers the ability to vote "thumbs up" or "thumbs down" on related pins to improve your home feed and the images you will see. Related Images SOURCES: Pinterest.com DreamingCode.com SiteProNews.com Business2Community.com ExpandedRamblings.com INFOGRAPHIC CREATED BY everypost