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Ignoring Mobile Search...Think Again!

Ignoring Mobile Search.. Think Again! 68% Used a search engine for product search on a phone 90% 42% Purchased a product or service using a phone of Smartphone users use the Internet on 40% Used online their mobile devices daily or mobile coupons for shopping U. Mobile's Local Focal Point . 97% Of consumers search for local businesses online 67% Of searches are affected by geolocation or specified location 30 billion mobile searches made annually 12 billion are local searches Connect with businesses 70% when they seek local information . = 6 billion mobile searches 00000 Over half of Smartphone users in the US do local searches on their phones daily or weekly 25% 32% 24% 13% 6% ©- Daily Weekly Monthly Less than Never Monthly 84% Of Users Took Action After Doing A Local Search 48% Called 17% Read or Wrote Review 13% Recommended 29% Made Purchase In-Store 24% Made Purchase Online 51% Visited Business 47% Visited Website 11% Added to "My Favorites" List 47% Got Directions 16% Did Not Take Action . . Global Mobile Takeover Tablet and Smartphone use By 2015, global smartphone use will reach 2 Billion doubled from 2012-2013 = 500 million users 45% Of mobile searches are goal-oriented and are conducted to help make decisions Of searches are made 77% 17% Are made on the go at home or at work Most Smartphone users make purchases via phone at least Z Once a Day Z A Few Times a Day Z Once per Week once per week 43% 40% 11% 10% 37% 2011 2013 13% 33% 40% 2012 29% 3 of 4 Mobile searches trigger 18% Shared Information follow-up actions: Continued 36% Research 17% Made a Purchase 25% Visited a Retailer's Website 7% Called a Business 17% Visited a Store . Mobile Trends to Amend . 40% 60% Expect a mobile site to load in less than Visit another result if a site is not mobile friendly three seconds 46% Unikely to return to a site they couldn't access from their phone. 34% would visit a competitor's site instead Mobile Search is on the rise. Underestimating its importance for your business will cost you customers. BROUGHT TO YOU BY IN COOPERATION WITH MARKETING MX EXCHANGE www.marketingexchange.com GHERGICH&Co. google.com nielsen.com smallbusiness.yahoo.com smartinsights.com thinkwithgoogle.com Vocus.com

Ignoring Mobile Search...Think Again!

shared by Ghergich on Sep 16
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84% of Smartphone users take action after performing Local Searches. Your business can not afford to ignore Mobile Search.

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