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IBEACONS : The Future Of Consumer Engagement

10% DISCOUNT OFF EVERYTHING! The Future of Consumer Engagement: İBEACONS BANK ios8 is a monumental move towards devices | that are more connected, more aware, and increasingly powered by iBeacon and Bluetooth LE technology. WHAT ARE IBEACONS? What are iBeacons? Search IBEACONS iBeacons are Apple's software implementation of beacons which have been effective since the introduction of iOS7. iBeacons use Bluetooth LE-based technology that extends location-based services within iOS devices. BEACONS Standalone beacons are sensor devices, which have been developed by 3rd party companies such as Estimote, that can be strategically placed in locations to target consumers via any bluetooth-enabled mobile device (including non-Apple devices). Already, there are over... 200 MILLION EXISTING IBEACONS .and these are in the form of the iOS phones in our pockets! IBEACON USES INDOOR AUTOMATIC NAVIGATION PROXIMITY СНЕCK-IN CONTACTLESS MARKETING PAYMENT HOW DOES IT WORK? IMMEDIATE Within a few FAR centimetres Greater than 10 metres away NEAR Within a couple of metres 230 FT 2 YEARS The distance that beacon transmitters can The minimum battery life of each send signals without Wi-Fi, GPS or 3G/4G. non-rechargeable lithium beacon. Multiple beacons can triangulate your position at distances anywhere from 230 ft down to just a few inches. | + | | 4 } THE PRICE £3 - £12 ($5 - $20) per beacon CURRENT USE 20 MAJOR LEAGUE 254 APPLE RETAIL STORES BASEBALL PARKS Beacons have been installed at Apple stores Across the USA, a number of venues have to help with store events, Genius Bar announced plans to use beacons to enhance appointments, and online orders. fan experiences. HEATHROW AIRPORT TESCO & WAITROSE Virgin Atlantic has installed beacons at Heathrow Airport, so when passengers pass A trial of iBeacon technology in the first two UK supermarkets is underway. their boarding gate, their smartphones will display boarding passes. macys WALMART MACY'S DEPARTMENT STORES Walmart want to engage with shoppers using In New York and San Francisco Macy's stores, beacons at the time when buying decisions beacon transmitters will be installed to track are being made, in order to provide them shoppers' movements throughout the stores, with useful information. offer special deals, and connect their home shopping and in-store shopping experiences. 66 "iBeacon technology is going to revolutionise retail-tailoring location-based content, ensuring the right message is delivered. With Tactus point of sale (POS) units being installed by major retailers across the UK, we want to ensure our customers know exactly what they're getting." Neil Rustage Distribution Director, Tactus ABI Research predicts that beacons will be installed in 30,000 INDOOR LOCATIONS by the end of 2014 00 00 WILL IBEACONS CATCH ON? £7.5 BILLION £7.5 billion of UK retail sales 4 out of 5 consumers use were from mobile devices in 2013. smartphones to shop. 80% of smartphone owners want more 80% mobile-optimised product information while shopping in stores. EFFECTIVE MOBILE TARGETING Weve is a joint venture between EE, 02 and Vodafone with a database of over 20 million mobile users. 4x They have seen a 4X INCREASE of brands looking to use their mobile targeting. £5 DISCOUNT TODAY ONLY During a recent Tesco campaign, a £5 discount was offered to women aged 25-54 living within a Tesco catchment area. Nearly 40,000 women redeemed the coupon in one day. ADDITIONALLY, WHEN SURVEYED.... 69% 45% of smartphone owners of UK consumers 45% of smartphone owners would be 'very willing' or 'somewhat willing' to receive promotional messages from 69% of UK consumers would be happy to receive a coupon on their mobile phone. retailers directly to their smartphone. 7 SOURCES http://www.wired.co.uk/news/archive/2013-12/12/apple-ibeacon http://www.techrepublic.com/article/10-ways-ibeacon-is-changing-the-future-of-shopping/ http://jahya.net/blog/?2013-10-introduction-to-ibeacons http://www.phonearena.com/news/Report-Apple-to-reveal-additional-technology-for-iBeacon-at-WWDC_id56764 http://beekn.net/2014/06/ibeacon-ios8-devices/ http://estimote.com/ http://en.wikipedia.org/wiki/IBeacon http://www.weve.com/mobile-marketing Appitized VISIT US ONLINE AT: WWW.APPITIZED.COM RESULTS THROUGH MOBILE 2.

IBEACONS : The Future Of Consumer Engagement

shared by pixelcrayons on Jan 22
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Beacons present an excellent opportunity for marketers to connect and engage with existing and potential customers. Beacons are easy to install and work indoors. These devices can be used to determin...

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