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iBeacon Technology – Connecting physical and digital worlds

iBeacon Technology CONNECTING PHYSICAL & DIGITAL WORLDS Beacons have the potential to change the definition of our daily lives as they seamlessly connect digital to physical experiences. NEW EXHIBIT НОTEL 50% OFF PASSES TODAY! FLASH SALE MUSEUM 20% OFF ON DRESSES There are already over 700 million existing iBeacons in the form of iPhones. 82% $ 6.99 of smartphone users turn to their phones to influence a purchase $ 4.99 BUY decision while in a store. WHERE ARE BEACONS BEING USED? RETAIL Beacons are expected to influence over $4 billion worth of US retail sales in 2015. Retailers using beacons TESCO HOUSE OF FRASER TARGET Use cases VELLOW DRESS Pick up 2 $99 Improve in-store product placement Make mannequins interactive Offer in-store reminders Send relevant contextual offers AVIATION CHECK-IN By 2017, 85% of airports expect the majority of their passengers to use self-service check-in. Airports & Airlines using beacons Shanghai Pudong virginatlantic CPH Airport BRITISH AIRWAYS Copenhagen Airports HIAMI INTERNATIONAR Use cases ATTENTION + GATE - 22 Gate change or flight delay info Automatic check-in Indoor navigation Baggage reclaim HOTELS & RESTAURANTS 40% of millennials look up information about their food while in a restaurant. Hotels & Restaurants using beacons starwood JAMES Marriott. Hotels and Resorts McDonald's MOOK GROUP HOTELS RESORTS SUITES Use cases OPEN LOCK Understand guest preferences Offer keyless entry Monitor Promote new line housekeeping of products OUTDOOR VENUES In 2014, the Bonaroo music festival saw attendees spend 102 minutes interacting with content via beacons. Outdoor Venues using beacons TULPENLAN. bonnarco Los Angeles Zoo & Botanical Gardens MAIOR LEAGUE BASERLL Use cases Snacks & beverage ordering Enhanced rich-media experiences Indoor navigation Upsell and cross-sell tickets THE FUTURE BEACONS IN IoT (INTERNET OF THINGS) SMART HOMES Smart Bulbs Thermostat AUTOMATED TOLL PAYMENTS OPEN AID FOR THE DIFFERENTLY-ABLED turn left CITY WALKING TOURS GOLDEN GATE BRIDGE WEARABLE COMPUTING You forgot to pick up your glasses The Beaconstac Starter Kit beaconstac Beaconstac is an iBeacon-enabled proximity marketing and analytics platform. The Beaconstac starter kit consists of 3 beacons (hardware), access to the Beaconstac platform and a mobile app. The kit helps businesses get started with their iBeacon project without a developer's help. Sources:, Google, Businessinsider, SITA, Aloompa, ABI Research beaconstac.

iBeacon Technology – Connecting physical and digital worlds

shared by MobStac on Jul 12
An increasing number of industries besides retail like hospitality, event management, museums and aviation are waking up to the potential of iBeacon technology. Beacons allow businesses to create rich...


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