I Know What You Did on the Web

I KNOW WHAT YOU DID ON THE WEB HOW YOUR FAVORITE PERSONALIZED SITES ARE USING YOUR DATA The sites you frequent on a daily basis are actively gathering facts about you. That's why that jacket you've been coyly eyeing inconspicuously appeared in an ad on an unrelated website. Social networks are betting on a future built on a personalized web, your own Internet paradise filled with items the virtual you will likely share, pin, tweet, or "like." We take a look at what information your favorite sites gather and what they do with it. COMPANY NUMBER OF ACTIVE USERS ANNUAL AD REVENUE O Search queries Phone number A Device-specific information 1 Browser | Time, date 7.100. IP address Email ТҮРЕ OF DATA GATHERED address Third-party connect data O Profile information SMS routing information O Location OS system Operating SMS Ad clicks METHOD OF GETTING DATA: Search queries Third parties Device- O tracking technology A DoubleClick * and AdSense. . Cookies Profile E Log data HOW THEY USE THE DATA: Provide O location Target advertising Send O Notifications info to O Integrate multiple accounts service marketers • 150 MILLION ACTIVE GOOGLE+ USERS - GOOGLE PINTEREST $36.38 BILLION $0 10.4 MILLION ACTIVE USERS - $226 MILLION 101 MILLION ACTIVE USERS $140 MILLION LINKEDIN • 140 MILLION ACTIVE USERS TWITTER Social sites, search engines and applications are increasingly using our information in an effort to provide a more personal web experience. As consumers "wake up" to the reality online data availability, sites can only hope that the value of personalizing experiences, linking us with our friends and colleagues, or showing us the best search results will be viewed as a fair exchange by consumers for the information they have provided. SOURCES: GOOGLE.COM | FACEBOOK.COM | LINKEDIN.COM | TWITTER.COM | PANDORA.COM | PINTEREST.COM | SMARTPLANET.COM | MARKETINGLAND.COM Baynote PANDORA 54.5 MILLION ACTIVE USERS $70.6 MILLION $3.7 BILLION - 901 MILLION MONTHLY ACTIVE USERS - FACEBOOK