How Mobile is Changing Business

HOW MOBILE IS Changing Business ili The business landscape is changing. This includes how people access the web and conduct commerce. Are you prepared for the change? WEB TRAFFIC BY DEVICE FOR 2012 TOTAL WEB TRAFFIC IN THE U.S.* (2012) 1 DESKTOP* 79.8% about 80% of web traffic originated from desktop computers* PHONE 14.6% TABLET 5.6% 14.6% of web traffic originated from smartphones 5.6% of web traffic originated from tablets TRAFFIC FROM DESKTOPS* TRAFFIC FROM TABLETS TRAFFIC FROM PHONES WINDOWS OSX (APPLE) iOS (APPLE) OTHER iOS (APPLE) ANDROID 85% 13% 95% 5% 72% 26% "Web traffic" includes downloads, applications, movies, games, browsing, etc. * The "desktop" rubric includes laptops. WEB USAGE TRENDS BY DEVICE It's been estimated that in 2013, mobile phones will overtake desktops as the most commonly used device to access the web (worldwide).² PHONES 1.82 NUMBER OF WEB-ENABLED DEVICES IN USE (IN BILLIONS OF UNITS) 2 3 DESKTOPS 1.78 2005 2006 2007 2008 2009 2010 2011 2012 2013 MOBILE E-COMMERCE TRENDS (FOR BLACK FRIDAY) % OF PURCHASES MADE FROM MOBILE DEVICES 5 The % of purchases made from mobile devices on Black Friday 2012 increased 40% compared to 2011. 40% INCREASE PURCHASES MADE ON MOBILE DEVICES (2011) PURCHASES MADE ON MOBILE DEVICES (2012) MOBILE PAYMENT VOLUME 6 190% INCREASE PayPal reported that Black Friday 2012 mobile payment volume increased 190% compared to 2011. MOBILE PAYMENT VOLUME (2011) MOBILE PAYMENT VOLUME (2012) NUMBER OF PEOPLE SHOPPING VIA MOBILE 6 166% more people shopped via mobile devices on Black Friday 2012 compared to 2011. 166% INCREASE NUMBER OF PEOPLE (2011) NUMBER OF PEOPLE (2012) THE MOBILE EXPERIENCE WEBSITE ABANDONMENT THRESHOLD BY DEVICE (IN SECONDS) 4. 7, 8 Most consumers wait about 5 seconds for a website to load on their mobile device compared to 3 seconds for most desktop consumers. 3 SECONDS 5 SECONDS INCLUDING A LOCATION ON MOBILE SEARCH RESULTS 9 One study found that the mention of a location or city name in a mobile ad can improve click-through rates by 200%. CTR OF MOBILE ADS W/O LOCATION CTR OF MOBILE ADS W/O LOCATION NUMBER OF MOBILE APP SESSIONS VS. FIRST IN-APP PURCHASE 10 One study concluded that it takes over 10 sessions of using an app for 44% of eventual buyers to make their first in-app purchase. 10+ 2-9 BUYERS WHO MADE PURCHASE AFTER 10 SESSIONS (~44%) BUYERS WHO MADE PURCHASE AFTER 2-9 SESSIONS (~33%) BUYERS WHO MADE PURCHASE AFTER 1 SESSION (~22%) 100% OF EVENTUAL BUYERS AKISSmetrics People. Not pageviews. 1 - http://allthingsd.com/20120525/mobile-devices-now-make-up-about-20-percent-of-u-s-web-traffic/ 2 – http://www.gartner.com/newsroom/id/1278413 3 – http://www.gartner.com/newsroom/id/703807 4 – http://blog.hubspot.com/blog/tabid/6307/bid/33314/23-Eye-Opening-Mobile-Marketing-Stats-You-Should-Know.aspx 5 – http://techcrunch.com/2012/11/23/black-friday-online-sales-already-up-13-percent-15-percent-purchases-made-from-mobile-phones/ 6 – http://qz.com/31618/paypal-nearly-tripled-its-mobile-payment-volume-on-cyber-monday/ 7- http://www.schipul.com/mobile-web-design/ 8 – http://blog.kissmetrics.com/loading-time/ 9 – http://www.mediapost.com/publications/article/171106/localized-creative-improves-click-through-rates-e.html 10 – http://www.mediapost.com/publications/article/166102/loyalty-not-the-hard-sell-drives-in-app-purchase.html