How to make email marketing successful?

NEWS How to make Email Marketing Successful? Augmentation of businesses through email marketing 56% of businesses had By 2016 there will be 56% plans of using their email marketing programs by 2014 4.3 billion email accounts Facts and Figures on successful email marketing » 20% higher open rates on an average with a subject line within 6 to 10 words > 82% people pay more attention to emails with images > 129% higher click rate with personalized greetings » 50% more clicks for demographic and gender based targeted offers EMAIL » 24% higher clicks with a less promotional and more emotional touch MARKETING ROI through email marketing For every $1 spent 44.25 is the average return on email marketing investment 2$ 70% of recipients say they made use of a coupon or discount from marketing email in the prior week 44% of email recipients made at least one purchase last year based on a promotional email 40% of the B2B marketers rated the leads generated by email marketing as high quality Things to be kept in mind 22.2% » 64% of decision makers read their email via mobile devices- top rank blog 64% 33% Personalized subject lines are 22.2% » 33% of email recipients open email based on the subject line alone References 1. The small and midsized business email marketing survey 2013 2. The radicati group, email statistics report 2012-2016 3. convinceandconvert.com 4. www.hubspot.com 5. 2012 Blue Kangaroo study 6. Epsilon 7. http://www.contentlead.com/ O www.orchestrate.com ORCHESTRATE | [email protected] Solutions for higher performance! C Toll Free: 800-232-5130