How to Increase the Domain Authority of Your Site

HOW TO INCREASE THE DOMAIN AUTHORITY OF YOUR SITE by Rohit Palit You might have heard of 'Domain Authority' (abbreviated: DA). Every single SEO and a lot of webmasters use that term. As it's a bit self-explanatory, you can already get a basic idea about it going by its name. Still, it basically means how much your site is likely to rank higher in search engines compared to competitor sites. So, it basically is a comparative metric and not an independent one. So, increasing your Domain Authority loosely means increasing your chances of ranking higher in search engines. HERE ARE A FEW WAYS YOU CAN IMPROVE THE DOMAIN AUTHORITY OF YOUR SITE: SITE DEPENDENT/ 1 ON-SITE Why is it important? On-site factors are the most basic ones that can influence your site's ranking abilities and DA. A practical, user-centric site structure is crucial. Then, you should focus on on-site optimizations and on-page SEO while keeping user experience in mind. SITE STRUCTURE +Maintain A Clean User-friendly Site Structure + Use Text Links Extensively Throughout Your Site + Offer An Easy to Browse User-accessible Sitemap + Keep the Average Number of Links on Pages Within A Limit SITE-LEVEL OPTIMIZATION + Implement A Practical Internal Linking Strategy + Cut Off Link Diluters + Make Your Site Fast ON-PAGE SEO + Use Variations of Your Main Keywords +Keep Your Permalinks Relevant and Short +Block-level Optimize Your Content + Keep A "New Posts" Type of Section on the Sidebar CONTENT Why is it important? High-quality content is the backbone of every successful authoritative website. What is considered high-quality? Well, it's not only huge content pieces. Google suggests that as long as you bring something new to the table through your content, it'll be considered high-quality, provided that you don't screw up with the writing or write something that makes no sense. PRODUCING CONTENT ASSETS Research and Find What Works Best in Your Field * Produce Something Totally Unique Produce Something Exceptionally Detailed on A Topic * Produce Link-bait Content * Produce Evergreen Content PROMOTING YOUR CONTENT Reach Out to Influencers Share Your Content Across Your Social Networks * Leverage Your Email Subscribers List * Use Paid Social Media Promotion Make Content Promotion a Daily Habit LINK BUILDERS' OUTREACH BY LEVERAGING CONTENT * Email Known Linkers * Email the Top Blogs and Websites in Your Field Outreach Aggressively Directly Suggesting People to Link Analyze Your Competitors Link Profiles and Target Linkers Find 'Resource Pages' Related to Your Content and Ask For Links * Leverage Broken Link Building to Get Some Additional Link Love SOCIAL MEDIA Why is it important? Social Media is one of the best mediums that you can leverage to increase your brand and website exposure. With a proper social media strategy, you'll be able to get your content in front of people who matter, to have your share of chances at getting links that matter. Thus, you can't ignore social media en route to increasing the DA of your site. in SOCIAL MEDIA PRESENCE Create Website Profiles on Major Social Media Sites Properly Set Up Your Profiles Use Professional Designs to Boost Your Credibility Promote Your Social Presence on Your Site SOCIAL MEDIA AUTHORITY Gain High-profile Followers Link to Your Social Profiles from Your Guest Posts on Top Sites Gain Followers by Leveraging Viral or Epic Content 4. BRANDING Why is it important? Building a strong brand helps with the overall process of growing an authority site. Users can easily relate your site to your brand, which in turn increases the percentage of returning visitors to your site. So, in short, a proper branding strategy will help with the exposure of your content in front of a larger audience. That, in succession, will help your content attract more social shares and powerful backlinks. BRAND AWARENESS Utilize Offline Marketing Advertise Your Brand on Social Media Sites Host An Industry Event Leverage Re-targeting BRAND ENGAGEMENT Respond to Your Users' Questions & Comments Host A Quiz Related to Your Industry Run An Informative Blog That People Come Back to Often Send A T-Shirt or Other Goodies to Your Most Active Users BRAND TRUST Apply for Industry Awards Get Referenced on Leading News Sites or Magazines Use Trust Badges & Symbols across Your Site Leverage Your Brand Trust to Get Social Shares Easily RELATIONSHIPS Why is it important? Maintaining good relationships with other site owners in your industry is crucial. People who have a good relationship with you are more likely to link to your site than those who don't. So a good relationship with a website owner or author can be the x-factor that'll determine whether you'll get a link from them or not. Now, as you know, links help build authority. So in a way, good relationships with others = authority. REL ATIONSHIPS WITH INFLUENCERS Share Influencers' Contents Interact with Influencers in Your Niche Praise the Genuinely Good Works of Them Occasionally Ask Them to Read & Share Your Content and Provide Feedback ALLIANCE BUILDING Build Alliances with Fellow Site Owners and Bloggers Read & Share Each Other's Useful Content Pieces Contribute to Each Other's Sites HELPING PEOPLE Help Your Ally with Something You're Strong in and Expect The Same Provide Strategic Help to Your Ally Help Your Active Users for Nothing in Return Want to see all the points explained in details along with actionable tips? Head over to: techtage.com/da INFOGRAPHIC BY: TECHTAGE LO