How Important Have Apps Become?

APPS HOW HAVE BECOME? THE RISE OF AN APPS-BASED CULTUREO MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% HAVE APPS USE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% EDUCATED, AND MORE AFFLUENT FEMALE 43% 50+ 14% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% HIGH SCHOOL GRADUATE 24% HISPANIC 14% [ENGLISH-SPEAKING) $75,000+ 36% LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% I OTHER OPEN TABLE 6% 34% 3% ALL RECIPES 6% TMZ 5% APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: You Tube P PANDORA TWITTER FACEBOOK YOUTUBE ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18-24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY PERCENTAGE OF DOWNLOADERS FREQUENCY OF APP USE BY USERS WHO WHOSE LAST DOWNLOAD WAS: DOWNLOADED AN APP IN THE PAST 30 DAYS: HOW OFTEN USED: MULTIPLE IMES A DAY TIMES A W ONCEA 15% 42% 28% 8% WITHIN THE WITHIN THE 1 TO 3 MORE THAN 3 MONTHS AGO 29% PAST WEEK PAST MONTH MONTHS AGO 33% 20% 14% FOR HOW LONG: 10 TO 30 MIN A DAY STHAN10 28% SITUATIONS WHERE APP DOWNLOADERS TO 60 16% THEN MIN A DA MOST FREQUENTLY USE THEIR APPS: 48% WHILE ALONE 71% WHILE SOCIALIZING 27% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% OTHER 2% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2-$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET SEVERAL MINA DAY APPS HOW HAVE BECOME? THE RISE OF AN APPS-BASED CULTUREO MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% HAVE APPS USE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% EDUCATED, AND MORE AFFLUENT FEMALE 43% 50+ 14% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% HIGH SCHOOL GRADUATE 24% HISPANIC 14% [ENGLISH-SPEAKING) $75,000+ 36% LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% I ОТHER OPEN TABLE 6% 34% 3% ALL RECIPES 6% TMZ 5% APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: f You Tube P PANDORA TWITTER FACEBOOK YOUTUBE ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18-24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY PERCENTAGE OF DOWNLOADERS FREQUENCY OF APP USE BY USERS WHO WHOSE LAST DOWNLOAD WAS: DOWNLOADED AN APP IN THE PAST 30 DAYS: HOW OFTEN USED: MULTIPLE IMES A DAY TIMES A W ONCEA 15% 42% 28% 8% 7% WITHIN THE WITHIN THE 1 TO 3 MORE THAN 3 MONTHS AGO 29% PAST WEEK PAST MONTH MONTHS AGO 33% 20% 14% FOR HOW LONG: 10 TO 30 MIN A DAY STHAN10 28% SITUATIONS WHERE APP DOWNLOADERS TO 60 16% THEN MIN A DA MOST FREQUENTLY USE THEIR APPS: 48% WHILE ALONE 71% WHILE SOCIALIZING 27% 7% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% OTHER 2% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2-$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET SEVERAL MINA DAY APPS HOW HAVE BECOME? THE RISE OF AN APPS-BASED CULTUREO MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% HAVE APPS USE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% EDUCATED, AND MORE AFFLUENT FEMALE 43% 50+ 14% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% HIGH SCHOOL GRADUATE 24% HISPANIC 14% [ENGLISH-SPEAKING) $75,000+ 36% LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% I ОТHER OPEN TABLE 6% 34% 3% ALL RECIPES 6% TMZ 5% APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: f You Tube P PANDORA TWITTER FACEBOOK YOUTUBE ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18-24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY PERCENTAGE OF DOWNLOADERS FREQUENCY OF APP USE BY USERS WHO WHOSE LAST DOWNLOAD WAS: DOWNLOADED AN APP IN THE PAST 30 DAYS: HOW OFTEN USED: MULTIPLE IMES A DAY TIMES A W ONCEA 15% 42% 28% 8% 7% WITHIN THE WITHIN THE 1 TO 3 MORE THAN 3 MONTHS AGO 29% PAST WEEK PAST MONTH MONTHS AGO 33% 20% 14% FOR HOW LONG: 10 TO 30 MIN A DAY STHAN10 28% SITUATIONS WHERE APP DOWNLOADERS TO 60 16% THEN MIN A DA MOST FREQUENTLY USE THEIR APPS: 48% WHILE ALONE 71% WHILE SOCIALIZING 27% 7% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% OTHER 2% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2-$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET SEVERAL MINA DAY APPS HOW HAVE BECOME? THE RISE OF AN APPS-BASED CULTUREO MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% HAVE APPS USE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% EDUCATED, AND MORE AFFLUENT FEMALE 43% 50+ 14% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% HIGH SCHOOL GRADUATE 24% HISPANIC 14% [ENGLISH-SPEAKING) $75,000+ 36% LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% I ОТHER OPEN TABLE 6% 34% 3% ALL RECIPES 6% TMZ 5% APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: f You Tube P PANDORA TWITTER FACEBOOK YOUTUBE ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18-24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY PERCENTAGE OF DOWNLOADERS FREQUENCY OF APP USE BY USERS WHO WHOSE LAST DOWNLOAD WAS: DOWNLOADED AN APP IN THE PAST 30 DAYS: HOW OFTEN USED: MULTIPLE IMES A DAY TIMES A W ONCEA 15% 42% 28% 8% 7% WITHIN THE WITHIN THE 1 TO 3 MORE THAN 3 MONTHS AGO 29% PAST WEEK PAST MONTH MONTHS AGO 33% 20% 14% FOR HOW LONG: 10 TO 30 MIN A DAY STHAN10 28% SITUATIONS WHERE APP DOWNLOADERS TO 60 16% THEN MIN A DA MOST FREQUENTLY USE THEIR APPS: 48% WHILE ALONE 71% WHILE SOCIALIZING 27% 7% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% OTHER 2% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2-$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET SEVERAL MINA DAY APPS HOW HAVE BECOME? THE RISE OF AN APPS-BASED CULTUREO MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% HAVE APPS USE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% EDUCATED, AND MORE AFFLUENT FEMALE 43% 50+ 14% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% HIGH SCHOOL GRADUATE 24% HISPANIC 14% [ENGLISH-SPEAKING) $75,000+ 36% LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% I ОТHER OPEN TABLE 6% 34% 3% ALL RECIPES 6% TMZ 5% APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: f You Tube P PANDORA TWITTER FACEBOOK YOUTUBE ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18-24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY PERCENTAGE OF DOWNLOADERS FREQUENCY OF APP USE BY USERS WHO WHOSE LAST DOWNLOAD WAS: DOWNLOADED AN APP IN THE PAST 30 DAYS: HOW OFTEN USED: MULTIPLE IMES A DAY TIMES A W ONCEA 15% 42% 28% 8% 7% WITHIN THE WITHIN THE 1 TO 3 MORE THAN 3 MONTHS AGO 29% PAST WEEK PAST MONTH MONTHS AGO 33% 20% 14% FOR HOW LONG: 10 TO 30 MIN A DAY STHAN10 28% SITUATIONS WHERE APP DOWNLOADERS TO 60 16% THEN MIN A DA MOST FREQUENTLY USE THEIR APPS: 48% WHILE ALONE 71% WHILE SOCIALIZING 27% 7% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% OTHER 2% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2-$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET SEVERAL MINA DAY APPS HOW HAVE BECOME? THE RISE OF AN APPS-BASED CULTUREO MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% HAVE APPS USE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% EDUCATED, AND MORE AFFLUENT FEMALE 43% 50+ 14% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% HIGH SCHOOL GRADUATE 24% HISPANIC 14% [ENGLISH-SPEAKING) $75,000+ 36% LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% I ОТHER OPEN TABLE 6% 34% 3% ALL RECIPES 6% TMZ 5% APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: f You Tube P PANDORA TWITTER FACEBOOK YOUTUBE ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18-24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY PERCENTAGE OF DOWNLOADERS FREQUENCY OF APP USE BY USERS WHO WHOSE LAST DOWNLOAD WAS: DOWNLOADED AN APP IN THE PAST 30 DAYS: HOW OFTEN USED: MULTIPLE IMES A DAY TIMES A W ONCEA 15% 42% 28% 8% 7% WITHIN THE WITHIN THE 1 TO 3 MORE THAN 3 MONTHS AGO 29% PAST WEEK PAST MONTH MONTHS AGO 33% 20% 14% FOR HOW LONG: 10 TO 30 MIN A DAY STHAN10 28% SITUATIONS WHERE APP DOWNLOADERS TO 60 16% THEN MIN A DA MOST FREQUENTLY USE THEIR APPS: 48% WHILE ALONE 71% WHILE SOCIALIZING 27% 7% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% OTHER 2% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2-$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET SEVERAL MINA DAY APPS HOW HAVE BECOME? THE RISE OF AN APPS-BASED CULTUREO MASS APPEAL THE APPROPRIATE AGE NUMBER OF APPS BY AGE: 18-29: 30-49: 50+: 82% 35% OF AMERICAN 24% HAVE APPS USE APPS ADULTS USE 16 13 CELL PHONES 22 AN AVERAGE OF 18 APPS PER US ADULT APP USER APROPOS GENDER AGE APPS USERS ARE YOUNGER, MORE 18-29 44% MALE 57% 30-49 41% EDUCATED, AND MORE AFFLUENT FEMALE 43% 50+ 14% THAN OTHER CELL PHONE USERS RACE/ETHNICITY EDUCATION HOUSEHOLD INCOME COLLEGE GRADUATE 39% WHITE 64% (NON HISPANIC) LESS THAN $50,000 41% SOME COLLEGE 29% BLACK 14% (NON HISPANIC) $50,000-$74,000 15% HIGH SCHOOL GRADUATE 24% HISPANIC 14% [ENGLISH-SPEAKING) $75,000+ 36% LESS THAN HIGH SCHOOL 8% OMOST POPULAR APP TYPESO A HEALTHY APPETITE PERCENTAGE OF APP USERS WHO USED EACH CATEGORY OF APP IN THE PAST MONTH: PUZZLE/STRATEGY 36% GAMES CARD/CASINO 25% BANKING/FINANCE CLASSIC/ARCADE 22% 60% 28% TRIVIA/WORD 18% BOARD GAMES 13% WEATHER CHANNEL 32% NEWS/WEATHER WEATHERBUG 10% SPORTS CNN MOBILE 9% 52% 27% ACCUWEATHER 9% NEW YORK TIMES 7% USA TODAY 8% FOX NEWS 7% GOOGLE MAP 35% MAPS/NAVIGATION GOOGLE SEARCH 18% PRODUCTIVITY MAPQUEST 15% 51% 26% GOOGLE EARTH 13% YAHOO 8% FACEBOOK 42% SOCIAL NETWORKING COMMUNICATION TWITTER 11% MYSPACE 8% 47% 21% LINKEDIN 5% PANDORA 19% MUSIC TRAVEL/LIFESTYLE YOUTUBE 18% IPOD/ITUNES 13% 43% 18% SHAZAM 8% URBANSPOON 9% FOOD/ENTERTAINMENT FOOD NETWORK 7% I ОТHER OPEN TABLE 6% 34% 3% ALL RECIPES 6% TMZ 5% APPRECIATE EVERY DAY PERCENTAGE OF APP DOWNLOADERS WHO USE THESE POPULAR APPS DAILY: f You Tube P PANDORA TWITTER FACEBOOK YOUTUBE ALL: 55% ALL: 59% ALL: 17% ALL: 18% AGES 18-24: 75% MEN: 55% HISPANIC: 24% HISPANIC: 27% AGES 25-34: 52% WOMEN: 64% WHITE: 12% WHITE: 14% AGES 35+: 48% AGES 18-24: 57% BLACK: 33% BLACK: 33% AGES 25-34: 69% AGES 35+: 54% APP DOWNLOADS & USAGEO APPREHEND APP DOWNLOADS AND USAGE FREQUENCY PERCENTAGE OF DOWNLOADERS FREQUENCY OF APP USE BY USERS WHO WHOSE LAST DOWNLOAD WAS: DOWNLOADED AN APP IN THE PAST 30 DAYS: HOW OFTEN USED: MULTIPLE IMES A DAY TIMES A W ONCEA 15% 42% 28% 8% 7% WITHIN THE WITHIN THE 1 TO 3 MORE THAN 3 MONTHS AGO 29% PAST WEEK PAST MONTH MONTHS AGO 33% 20% 14% FOR HOW LONG: 10 TO 30 MIN A DAY STHAN10 28% SITUATIONS WHERE APP DOWNLOADERS TO 60 16% THEN MIN A DA MOST FREQUENTLY USE THEIR APPS: 48% WHILE ALONE 71% WHILE SOCIALIZING 27% 7% WAITING FOR SOMETHING- WHILE FINDING OF THE CELL USERS WITH APPS, WHO IS MOST LIKELY TO USE THEIR APPS? SOMEONE 53% A PLACE TO EAT 24% AT WORK 47% WHILE SHOPPING 23% ALL CELL USERS WITH APPS: 68% WHILE COMMUTING 36% AT SCHOOL 13% ALL CELL USERS WHO DOWNLOAD APPS: 85% OTHER 2% ALL CELL USERS WHO HAVE MORE THAN 10 APPS: 93% TO IMPROVE WHAT I'M CURRENTLY DOING 29% ALL CELL USERS WHO PAY FOR APPS: 90% APPRAISAL WHAT APP DOWNLOADERS PAY FOR THEIR APPS 1 IN 8 ADULT CELL PHONE USERS HAS PAID TO DOWNLOAD AN APP PERCENTAGE OF PAID DOWNLOADS FROM THE MONTH PRIOR TO THE SURVEY IN EACH PRICE RANGE: LESS THAN $1: 15% $1-$1.99: 28% $2-$2.99: 17% $3-$4.99: 17% $5 OR MORE: 23% Flowtown. SOURCE: PEW INTERNET SEVERAL MINA DAY