How does SERP ranking affect CTR

How does SERP ranking impact click-through rates? 40% Positon Click Through Rate 35% 1 35.48% 25.94% 30% 19.44% 25% 4 13.43% 5 12.80% 20% 6 6.57% 15% 7 4.13% 10% 8 6.34% 9 2.98% 5% 10 2.71% 0% 1 2 3 4 5 6 7 8 9 10 Organic SERP Position 40% Position 9 Position 10 Position 8 2.98% 6.34% 2.71% 35% Position 7 4.13% Position 1 Position 6 35.48% 30% 6.57% 25% Position 5 12.8% 20% 15% 10% Position 4 13.43% 5% Position 2 25.94% Position 3 0% 1 2 3 4 5 6 7 8 9 10 19.44% Organic SERP Position In online marketing, "click-through rate" (CTR) refers to the percentage of impressions that result in a click. This figure is calculated by taking the number of clicks your link receives, divided by the number of times your link is shown. So, CTR = Clicks Impressions. You then need to multiply this figure by 100 to get the percentage. For example, if your link received 10 clicks from 1,000 impressions, then your CTR would be 1% (10 ÷ 1,000 x 100). Find out more about CTR, and how to improve yours here: bootcampmedia.co.uk/ctr Click Thru Rate Click Thru Rate