How Do People Use Mobile Apps!

Smartphone and Mobile App Usage What you do with your smartphone? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone. Browsing Search Use an app Videos 81% 77% 68% 48% Smartphone @ Home 93% of smartphone owners use their smartphones while at home 33% 39% Use it while going to the bathroom 22% Use it while reading the newspaper Use it while watching TV NEWS Smartphone for Shopping 79% use the smartphone to help with shopping. 70% of the consumers use 54% use it to find a retailer 49% use it to compare prices the smart phone while in a store best price 48% use it to get coupons 44% use it to find product reviews. 74% make a purchase based and vouchers. on a smart phone search smart phone Vouchers search COUPONS Smartphone -The info seeker 77% use the smart phone for searches. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 7% have contacted a business, with 61% calling and 59% visiting the local business Smartphone app-o-logy 93% of app downloaders – those who have downloaded an app within the past 30 days - are willing to pay for the games they play. In contrast, only 76% of downloaders are willing to pay for news apps. iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games. Games are the most popular mobile app category 64% 60% 56% 51% 44% 39% 34% 32% in News NEWS Games Weather Social Maps Music News Entertainment Banking Networking Navigation Finance Search iOS gamers spend almost twice as much time playing games as the average mobile gamer 14.7 hrs 9.3 hrs industry average 10:23 4.7 hrs 7.8 hrs 4.5 hrs 4.5 hrs Apple iPhone(iOS) Andriod Windows Phone 7 Feature Phone RIM BlackBerry Sources http://googlemobileads.blogspot.com/2011/04/smartphone-userstudy-shows-mobile.html http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popularmobile-app-category/ Brought to you by 网 cube LABS ও। Smartphone and Mobile App Usage What you do with your smartphone? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone. Browsing Search Use an app Videos 81% 77% 68% 48% Smartphone @ Home 93% of smartphone owners use their smartphones while at home 33% 39% Use it while going to the bathroom 22% Use it while reading the newspaper Use it while watching TV NEWS Smartphone for Shopping 79% use the smartphone to help with shopping. 70% of the consumers use 54% use it to find a retailer 49% use it to compare prices the smart phone while in a store best price 48% use it to get coupons 44% use it to find product reviews. 74% make a purchase based and vouchers. on a smart phone search smart phone Vouchers search COUPONS Smartphone -The info seeker 77% use the smart phone for searches. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 7% have contacted a business, with 61% calling and 59% visiting the local business Smartphone app-o-logy 93% of app downloaders – those who have downloaded an app within the past 30 days - are willing to pay for the games they play. In contrast, only 76% of downloaders are willing to pay for news apps. iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games. Games are the most popular mobile app category 64% 60% 56% 51% 44% 39% 34% 32% in News NEWS Games Weather Social Мaps Music News Entertainment Banking Networking Navigation Finance Search iOS gamers spend almost twice as much time playing games as the average mobile gamer 14.7 hrs 9.3 hrs industry average 10:23 4.7 hrs 7.8 hrs 4.5 hrs 4.5 hrs (2 E Apple iPhone(iOS) Andriod Windows Phone 7 Feature Phone RIM BlackBerry Sources http://googlemobileads.blogspot.com/2011/04/smartphone-userstudy-shows-mobile.html http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popularmobile-app-category/ Brought to you by 网 cube LABS Smartphone and Mobile App Usage What you do with your smartphone? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone. Browsing Search Use an app Videos 81% 77% 68% 48% Smartphone @ Home 93% of smartphone owners use their smartphones while at home 33% 39% Use it while going to the bathroom 22% Use it while reading the newspaper Use it while watching TV NEWS Smartphone for Shopping 79% use the smartphone to help with shopping. 70% of the consumers use 54% use it to find a retailer 49% use it to compare prices the smart phone while in a store best price 48% use it to get coupons 44% use it to find product reviews. 74% make a purchase based and vouchers. on a smart phone search smart phone Vouchers search COUPONS Smartphone -The info seeker 77% use the smart phone for searches. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 7% have contacted a business, with 61% calling and 59% visiting the local business Smartphone app-o-logy 93% of app downloaders – those who have downloaded an app within the past 30 days - are willing to pay for the games they play. In contrast, only 76% of downloaders are willing to pay for news apps. iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games. Games are the most popular mobile app category 64% 60% 56% 51% 44% 39% 34% 32% in News NEWS Games Weather Social Мaps Music News Entertainment Banking Networking Navigation Finance Search iOS gamers spend almost twice as much time playing games as the average mobile gamer 14.7 hrs 9.3 hrs industry average 10:23 4.7 hrs 7.8 hrs 4.5 hrs 4.5 hrs (2 E Apple iPhone(iOS) Andriod Windows Phone 7 Feature Phone RIM BlackBerry Sources http://googlemobileads.blogspot.com/2011/04/smartphone-userstudy-shows-mobile.html http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popularmobile-app-category/ Brought to you by 网 cube LABS Smartphone and Mobile App Usage What you do with your smartphone? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone. Browsing Search Use an app Videos 81% 77% 68% 48% Smartphone @ Home 93% of smartphone owners use their smartphones while at home 33% 39% Use it while going to the bathroom 22% Use it while reading the newspaper Use it while watching TV NEWS Smartphone for Shopping 79% use the smartphone to help with shopping. 70% of the consumers use 54% use it to find a retailer 49% use it to compare prices the smart phone while in a store best price 48% use it to get coupons 44% use it to find product reviews. 74% make a purchase based and vouchers. on a smart phone search smart phone Vouchers search COUPONS Smartphone -The info seeker 77% use the smart phone for searches. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 7% have contacted a business, with 61% calling and 59% visiting the local business Smartphone app-o-logy 93% of app downloaders – those who have downloaded an app within the past 30 days - are willing to pay for the games they play. In contrast, only 76% of downloaders are willing to pay for news apps. iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games. Games are the most popular mobile app category 64% 60% 56% 51% 44% 39% 34% 32% in News NEWS Games Weather Social Мaps Music News Entertainment Banking Networking Navigation Finance Search iOS gamers spend almost twice as much time playing games as the average mobile gamer 14.7 hrs 9.3 hrs industry average 10:23 4.7 hrs 7.8 hrs 4.5 hrs 4.5 hrs (2 E Apple iPhone(iOS) Andriod Windows Phone 7 Feature Phone RIM BlackBerry Sources http://googlemobileads.blogspot.com/2011/04/smartphone-userstudy-shows-mobile.html http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popularmobile-app-category/ Brought to you by 网 cube LABS Smartphone and Mobile App Usage What you do with your smartphone? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone. Browsing Search Use an app Videos 81% 77% 68% 48% Smartphone @ Home 93% of smartphone owners use their smartphones while at home 33% 39% Use it while going to the bathroom 22% Use it while reading the newspaper Use it while watching TV NEWS Smartphone for Shopping 79% use the smartphone to help with shopping. 70% of the consumers use 54% use it to find a retailer 49% use it to compare prices the smart phone while in a store best price 48% use it to get coupons 44% use it to find product reviews. 74% make a purchase based and vouchers. on a smart phone search smart phone Vouchers search COUPONS Smartphone -The info seeker 77% use the smart phone for searches. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 7% have contacted a business, with 61% calling and 59% visiting the local business Smartphone app-o-logy 93% of app downloaders – those who have downloaded an app within the past 30 days - are willing to pay for the games they play. In contrast, only 76% of downloaders are willing to pay for news apps. iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games. Games are the most popular mobile app category 64% 60% 56% 51% 44% 39% 34% 32% in News NEWS Games Weather Social Мaps Music News Entertainment Banking Networking Navigation Finance Search iOS gamers spend almost twice as much time playing games as the average mobile gamer 14.7 hrs 9.3 hrs industry average 10:23 4.7 hrs 7.8 hrs 4.5 hrs 4.5 hrs (2 E Apple iPhone(iOS) Andriod Windows Phone 7 Feature Phone RIM BlackBerry Sources http://googlemobileads.blogspot.com/2011/04/smartphone-userstudy-shows-mobile.html http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popularmobile-app-category/ Brought to you by 网 cube LABS Smartphone and Mobile App Usage What you do with your smartphone? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone. Browsing Search Use an app Videos 81% 77% 68% 48% Smartphone @ Home 93% of smartphone owners use their smartphones while at home 33% 39% Use it while going to the bathroom 22% Use it while reading the newspaper Use it while watching TV NEWS Smartphone for Shopping 79% use the smartphone to help with shopping. 70% of the consumers use 54% use it to find a retailer 49% use it to compare prices the smart phone while in a store best price 48% use it to get coupons 44% use it to find product reviews. 74% make a purchase based and vouchers. on a smart phone search smart phone Vouchers search COUPONS Smartphone -The info seeker 77% use the smart phone for searches. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 7% have contacted a business, with 61% calling and 59% visiting the local business Smartphone app-o-logy 93% of app downloaders – those who have downloaded an app within the past 30 days - are willing to pay for the games they play. In contrast, only 76% of downloaders are willing to pay for news apps. iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games. Games are the most popular mobile app category 64% 60% 56% 51% 44% 39% 34% 32% in News NEWS Games Weather Social Мaps Music News Entertainment Banking Networking Navigation Finance Search iOS gamers spend almost twice as much time playing games as the average mobile gamer 14.7 hrs 9.3 hrs industry average 10:23 4.7 hrs 7.8 hrs 4.5 hrs 4.5 hrs (2 E Apple iPhone(iOS) Andriod Windows Phone 7 Feature Phone RIM BlackBerry Sources http://googlemobileads.blogspot.com/2011/04/smartphone-userstudy-shows-mobile.html http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popularmobile-app-category/ Brought to you by 网 cube LABS Smartphone and Mobile App Usage What you do with your smartphone? 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone. Browsing Search Use an app Videos 81% 77% 68% 48% Smartphone @ Home 93% of smartphone owners use their smartphones while at home 33% 39% Use it while going to the bathroom 22% Use it while reading the newspaper Use it while watching TV NEWS Smartphone for Shopping 79% use the smartphone to help with shopping. 70% of the consumers use 54% use it to find a retailer 49% use it to compare prices the smart phone while in a store best price 48% use it to get coupons 44% use it to find product reviews. 74% make a purchase based and vouchers. on a smart phone search smart phone Vouchers search COUPONS Smartphone -The info seeker 77% use the smart phone for searches. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 7% have contacted a business, with 61% calling and 59% visiting the local business Smartphone app-o-logy 93% of app downloaders – those who have downloaded an app within the past 30 days - are willing to pay for the games they play. In contrast, only 76% of downloaders are willing to pay for news apps. iPhones, Windows 7 phones or Android phones are the most likely to have downloaded the games they played, while those with Blackberry phones or featurephones tend to play pre-loaded games. Games are the most popular mobile app category 64% 60% 56% 51% 44% 39% 34% 32% in News NEWS Games Weather Social Мaps Music News Entertainment Banking Networking Navigation Finance Search iOS gamers spend almost twice as much time playing games as the average mobile gamer 14.7 hrs 9.3 hrs industry average 10:23 4.7 hrs 7.8 hrs 4.5 hrs 4.5 hrs (2 E Apple iPhone(iOS) Andriod Windows Phone 7 Feature Phone RIM BlackBerry Sources http://googlemobileads.blogspot.com/2011/04/smartphone-userstudy-shows-mobile.html http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popularmobile-app-category/ Brought to you by 网 cube LABS