How to Chart the New Waters of Video Conferencing

OPolycom #DefyDistance HOW TO CHART THE NEW WATERS OF VIDEO CONFERENCING (without getting in over your head) Heed the signs. Choose the right course. Ubiqultous multipolnt video conferencing Is not Just a matter of time. It's a matter of scale. Video conferencing has quickly expanded from a few designated meeting rooms Into the hands of thousands. This presents a new challenge: the need to scale the back-end archlitecture. 2. Today's workforce is Increasingly video-savvy. New workforce entrants have grown up with video. They use it at home, in the office and on the road. The result: exponentially increasing rates of video utilization and an urgent need for multipoint video connections. Video Is fast becomIng 3. the new face of business. Smart companies are using video to not only communicate with colleagues and peers, but also with clients, prospects and business partners. These activities are all driving video demand even higher. The new meeting paradigm comes with a now meeting paradox. Meeting attendees are no longer tied to conference rooms. They use their personal devices from various locations. This trend will quadruple the number of connections required to connect today's multipoint video call-most traditional architectures cannot meet the demands of such large-scale deployments. There Is a next-gen 5. architecture that can get you from "then" to "now." It's called media routing. And it allows organizations to cost-effectively conduct wide scale multipoint video calling. No wonder the media routing movement is expected to gain momentum over the next few years. WHICH ROUTE WILL YOU CHOOSE? Businesses wishing to leverage media routing technology to more effectively enable wide scale multipoint video calling have three options. OPTION ONE OPTION TWO OPTION THREE Traditional Media Routing Traditional Media Routing Traditional Media Routing dift upgrade AKA “rip and replace." This is an effective but expensive The Parallel environments. The hybrid. Running two systems connected by media/signaling gateways allows you to keep your previous video conferencing investment-but it also doubles your management workload. Just like with cars, the hybrid model for media routing offers the best of both worlds. It leverages the commonly used media handling methodologies, while also adding media routing capabilities to your existing video conferencing environment. This enables you to (and disruptive) road to a media routing solution. gradually migrate routing at the pace that works best for your organization. To learn more about these three options for media routing, as well as discover the one that's best for you, read the Wainhouse Research whitepaper, Scaling the Video Conferencing Environment. Download your copy today at polycom.com/defydistance/video-conferencing-drivers #DefyDistance