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How Can Mobile Make Marketing More Personalized?

ExactTarget. MAKE MARKETING MORE ea PERSONALIZED? How Can Mobile The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile. However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile. THE BENEFITS OF DIGITAL PERSONALIZATION PERSONALIZATION IS IMPORTANT AND DELIVERS REAL RESULTS Over 90% of surveyed Businesses that are currently 94% 19% marketers stated that personalizing web experiences personalization 'is critical to current and future success." are seeing an increase in sales of 19% on average. customer EXPERIENCE MOTIVATIONS FOR PERSONALIZING Personalization can surprise and delight customers, 66% of marketers list improved building relationships and fostering loyalty. 66% business performance & customer experience as the main driver for personalizing. business PERFORMANCE Personalization can help develop purchasing behavior and drive customers through the sales cycle. OPPORTUNITIES TO USE DIGITAL PERSONALIZATION How are marketers currently using website personalization? 30%30 29 23 20% 21 10% 10% 8% On-Site Behavior Inbound Channel Geography Date Relational Geography Time 13% 47% 54% While 43% of companies Nearly half of the marketers Despite obstacles, more than currently deliver a personalized experience on surveyed cited technology half of respondents stated that issues as the main they plan to adopt mobile desktop, this figure falls to just 13% on mobile. obstacle to personalizing personalization in the next web experiences. twelve months. - MOBILE MARKETING PERSONALIZATION IS POSSIBLE With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions. MOBILE RESPECT FOR DYNAMIC, SEGMENTED NOTICES NAME-DROPPING TIME ZONES Use personalization tools to pull in attributes that you've gathered Unsubscribe rates are high when Once you have all your customer data in a centralized marketing marketers try to communicate about subscribers right into your during offensive hours on the hub, you can communicate with messages. A personalized mobile "personal space" platform of the only those people who are most campaign provides an easy way mobile phone. Collect data about likely to respond to your CTA. These personalized messages to call your subscribers by name customers' time zones to respect and get their attention, amidst all their time and send valuable and special offers can make your their other incoming texts and app notifications. content in a ripple effect, rather communications feel like than a blanketed blast. one-to-one interaction. Source: ExactTarget.

How Can Mobile Make Marketing More Personalized?

shared by JLRibble on Jun 21
Customers now expect content to be more personalized and relevant than ever, and marketing technology has risen to meet the challenge. But how many brands are currently leveraging the available techno...





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