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How BIG Is Online Videos?

HOW BIG IS ONLINE VIDEOS? ONLINE VIDEO MARKET IN BRAZIL AND WORLD Year 2011 ONLINE VIDEOS AROUND THE WORLD comScore/2011 ..: USA CAN 232 GER 186,9 200 JAP 153,9 BRA 86,7 MAL 62 AUS 108,8 Videos/users/month Internet users that watch online videos 96% 1/3 display commentaries 2/5 upload videos 4 out of 5 Latin America Internet users watch online videos of these 1/2 share with friends Average video size 300 Kbps Average videos length 600% 4, 5 Minutes of online video GROWTH comScore Jul/2011 (2006-2010) DEVICE USED TO WATCH THE CONTENT Accenture jun/2011 /Smartphones 21% Tablets Notebooks 63% 72% 24% TV content watched through many devices represent 24% of the views ONLINE VIDEO IN BRAZIL number of Brazilian internet comScore mar/2011 users that watch online videos 86,5% 3.122.710.000 8,6 hours average time spent by user watching online videos online videos watched/month 3 billions of views 86,7 videos per month 6 minutes average views/user average time watched/video March 2011 VIDEO ADVERTISING eMarketer dez/10 increase of online 2,5x video ads participation digital ads spending in 2013 11,3% video ads growth rate 39% estimated 2012 $ 28,5 Online Video Advertising estimated online spending has increased 334% billion advertising spend in 2012 comScore jun/2011 which $2 BILLION is for online video ads Source: SAMBA TE C H Accenture www.SAMBATECH.COM Comscore IBOPE eMarketer We Moke t Simple %24

How BIG Is Online Videos?

shared by rmmojado on Jan 30
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Online video makes up one third of consumer internet traffic today, with a further half of traffic coming from file sharing. By 2013, online video is forecast to grow more than ten times, and with two...


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