How are Marketers Using Social Media?

EVERYBODY'S DOING IT How Marketers Are Utilizing Social Media in 2010 "Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet-from giants like Starbucks and IBM to the local ice cream shop-are exploring social media marketing initiatives." Michael Stelzner LENGTH OF PRESENCE IN THE SOCIAL SECTOR Founder, SocialMediaExaminer.com Marketers are currently adopting social media at a rapid pace. The percent of marketers who have been using social media for years has gone up 8% in one year. AVERAGE TIME INVESTED IN SOCIAL MEDIA EACH WEEK 1% 1% 1% 4% 4% 4% Just getting started O hours 3% 2% 1 to 5 hours 22% Been doing this for a few months 6 to 10 hours 10 8% 11 to 15 hours 31% Been doing this for a few years (only 23% in 2009) 9- 16 to 20 hours 40% 9% 21 to 25 hours No experience, but plan to use social media 26 to 30 hours I31 to 35 hours No experience, and do not plan to use social media 43% 36 to 40 hours 26% More than 40 hours ARE MARKETERS OUTSOURCING THEIR THE UPSIDE OF SOCIAL MARKETING SOCIAL MEDIA EFFORTS? 100% Generated exposure for my business 14% 85% Increased my traffic/ subscribers/opt-in list 63% YES Resulted in new business partnerships 56% NO Helped us rise in the search rankings 54 % Generated 52% quality leads Helped me sell products & services/close business 86% 48% Reduced my overall marketing expenses 48% THE MOST POPULAR SOCIAL MEDIA TOOLS = 10% Social Twitter 88% 27% Bookmarking Facebook f f f f ff f f f87% Forums 26% LinkedIn in in in in in in in in 78% Social News S SU ! 22% 8 70% 幽 7 % Blogs e Ning Sites YouTube/ Other Videos Lube You Tube You Tube V 46% Myspace 11% Tube THE TOP TEN QUESTIONS BEING ASKED HOW MARKETERS PLAN TO ALTER THEIR ABOUTSOCIAL MEDIA SOCIAL PRESENCE IN THE FUTURE 1% 5% How do I measure social media 13% return on investment? Increase Stay the Same Decrease What are the social media No Plans to Utilize marketing best practices? 81% How do I best manage my HOW MARKETERS PLAN TO UTILIZE SPECIFIC time with social media? TOOLS IN THE FUTURE Increase Decrease How do I reach my target I Stay the Same I No Plans to Utilize markets with social media? Facebook f YouTube 2% 4% 1% 14% How do I generate traffic and leads using social media? 19% Tube 13% How do I implement social media tactics? 76% 73% Twitter E LinkedIn in What are the latest 2% social media trends? 5% 2%- 8% 22% in 24% How do I get started? 71% 67% How do I integrate my social media activities? Forums News Sites SU 10 How do I evaluate the 27% advantages and disadvantages 38%. 36% 42% of each platform? 3% HOW SOCIAL MARKETERS ARE CURRENTLY 28% 23% UTILIZING MOBILE APPS 2% ÖÖ I Use it currently Ning Sites MySpace Want to learn more 9% 21% 75% 11% Using mobile networking apps to interact with fans 59% 57% 8% 19% Creating Custom Apps 19% 57% 72% 18% Mobile Advertising 529 2% Optimizing our website/ blog for mobile apps 43% 73% THE SOCIAL SITES THAT MARKETERS DESIRE TO LEARN MORE ABOUT 10% YouTube/ You Other Videos Tube Social You You 49% 61% Bookmarking Tube lube Twitter E Blogs e 8 48% 60% Facebook f f f ff f 59% Ning Sites 47% Social News SU SU SU SU SU S 56% Forums 36% LinkedIn in in in in in i| 55% Myspace 15% Flowtown. Source: www.socialmediaexaminer.com EVERYBODY'S DOING IT How Marketers Are Utilizing Social Media in 2010 "Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet-from giants like Starbucks and IBM to the local ice cream shop-are exploring social media marketing initiatives." Michael Stelzner LENGTH OF PRESENCE IN THE SOCIAL SECTOR Founder, SocialMediaExaminer.com Marketers are currently adopting social media at a rapid pace. The percent of marketers who have been using social media for years has gone up 8% in one year. AVERAGE TIME INVESTED IN SOCIAL MEDIA EACH WEEK 1% 1% 1% 4% 4% 4% Just getting started O hours 3% 2% 1 to 5 hours 22% Been doing this for a few months 6 to 10 hours 10 8% 11 to 15 hours 31% Been doing this for a few years (only 23% in 2009) 9- 16 to 20 hours 40% 9% 21 to 25 hours No experience, but plan to use social media 26 to 30 hours I31 to 35 hours No experience, and do not plan to use social media 43% 36 to 40 hours 26% More than 40 hours ARE MARKETERS OUTSOURCING THEIR THE UPSIDE OF SOCIAL MARKETING SOCIAL MEDIA EFFORTS? 100% Generated exposure for my business 14% 85% Increased my traffic/ subscribers/opt-in list 63% YES Resulted in new business partnerships 56% NO Helped us rise in the search rankings 54 % Generated 52% quality leads Helped me sell products & services/close business 86% 48% Reduced my overall marketing expenses 48% THE MOST POPULAR SOCIAL MEDIA TOOLS = 10% Social Twitter 88% 27% Bookmarking Facebook f f f f ff f f f87% Forums 26% LinkedIn in in in in in in in in 78% Social News S SU ! 22% 8 70% 幽 7 % Blogs e Ning Sites YouTube/ Other Videos Lube You Tube You Tube V 46% Myspace 11% Tube THE TOP TEN QUESTIONS BEING ASKED HOW MARKETERS PLAN TO ALTER THEIR ABOUTSOCIAL MEDIA SOCIAL PRESENCE IN THE FUTURE 1% 5% How do I measure social media 13% return on investment? Increase Stay the Same Decrease What are the social media No Plans to Utilize marketing best practices? 81% How do I best manage my HOW MARKETERS PLAN TO UTILIZE SPECIFIC time with social media? TOOLS IN THE FUTURE Increase Decrease How do I reach my target I Stay the Same I No Plans to Utilize markets with social media? Facebook f YouTube 2% 4% 1% 14% How do I generate traffic and leads using social media? 19% Tube 13% How do I implement social media tactics? 76% 73% Twitter E LinkedIn in What are the latest 2% social media trends? 5% 2%- 8% 22% in 24% How do I get started? 71% 67% How do I integrate my social media activities? Forums News Sites SU 10 How do I evaluate the 27% advantages and disadvantages 38%. 36% 42% of each platform? 3% HOW SOCIAL MARKETERS ARE CURRENTLY 28% 23% UTILIZING MOBILE APPS 2% ÖÖ I Use it currently Ning Sites MySpace Want to learn more 9% 21% 75% 11% Using mobile networking apps to interact with fans 59% 57% 8% 19% Creating Custom Apps 19% 57% 72% 18% Mobile Advertising 529 2% Optimizing our website/ blog for mobile apps 43% 73% THE SOCIAL SITES THAT MARKETERS DESIRE TO LEARN MORE ABOUT 10% YouTube/ You Other Videos Tube Social You You 49% 61% Bookmarking Tube lube Twitter E Blogs e 8 48% 60% Facebook f f f ff f 59% Ning Sites 47% Social News SU SU SU SU SU S 56% Forums 36% LinkedIn in in in in in i| 55% Myspace 15% Flowtown. Source: www.socialmediaexaminer.com EVERYBODY'S DOING IT How Marketers Are Utilizing Social Media in 2010 "Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet-from giants like Starbucks and IBM to the local ice cream shop-are exploring social media marketing initiatives." Michael Stelzner LENGTH OF PRESENCE IN THE SOCIAL SECTOR Founder, SocialMediaExaminer.com Marketers are currently adopting social media at a rapid pace. The percent of marketers who have been using social media for years has gone up 8% in one year. AVERAGE TIME INVESTED IN SOCIAL MEDIA EACH WEEK 1% 1% 1% 4% 4% 4% Just getting started O hours 3% 2% 1 to 5 hours 22% Been doing this for a few months 6 to 10 hours 10 8% 11 to 15 hours 31% Been doing this for a few years (only 23% in 2009) 9- 16 to 20 hours 40% 9% 21 to 25 hours No experience, but plan to use social media 26 to 30 hours I31 to 35 hours No experience, and do not plan to use social media 43% 36 to 40 hours 26% More than 40 hours ARE MARKETERS OUTSOURCING THEIR THE UPSIDE OF SOCIAL MARKETING SOCIAL MEDIA EFFORTS? 100% Generated exposure for my business 14% 85% Increased my traffic/ subscribers/opt-in list 63% YES Resulted in new business partnerships 56% NO Helped us rise in the search rankings 54 % Generated 52% quality leads Helped me sell products & services/close business 86% 48% Reduced my overall marketing expenses 48% THE MOST POPULAR SOCIAL MEDIA TOOLS = 10% Social Twitter 88% 27% Bookmarking Facebook f f f f ff f f f87% Forums 26% LinkedIn in in in in in in in in 78% Social News S SU ! 22% 8 70% 幽 7 % Blogs e Ning Sites YouTube/ Other Videos Lube You Tube You Tube V 46% Myspace 11% Tube THE TOP TEN QUESTIONS BEING ASKED HOW MARKETERS PLAN TO ALTER THEIR ABOUTSOCIAL MEDIA SOCIAL PRESENCE IN THE FUTURE 1% 5% How do I measure social media 13% return on investment? Increase Stay the Same Decrease What are the social media No Plans to Utilize marketing best practices? 81% How do I best manage my HOW MARKETERS PLAN TO UTILIZE SPECIFIC time with social media? TOOLS IN THE FUTURE Increase Decrease How do I reach my target I Stay the Same I No Plans to Utilize markets with social media? Facebook f YouTube 2% 4% 1% 14% How do I generate traffic and leads using social media? 19% Tube 13% How do I implement social media tactics? 76% 73% Twitter E LinkedIn in What are the latest 2% social media trends? 5% 2%- 8% 22% in 24% How do I get started? 71% 67% How do I integrate my social media activities? Forums News Sites SU 10 How do I evaluate the 27% advantages and disadvantages 38%. 36% 42% of each platform? 3% HOW SOCIAL MARKETERS ARE CURRENTLY 28% 23% UTILIZING MOBILE APPS 2% ÖÖ I Use it currently Ning Sites MySpace Want to learn more 9% 21% 75% 11% Using mobile networking apps to interact with fans 59% 57% 8% 19% Creating Custom Apps 19% 57% 72% 18% Mobile Advertising 529 2% Optimizing our website/ blog for mobile apps 43% 73% THE SOCIAL SITES THAT MARKETERS DESIRE TO LEARN MORE ABOUT 10% YouTube/ You Other Videos Tube Social You You 49% 61% Bookmarking Tube lube Twitter E Blogs e 8 48% 60% Facebook f f f ff f 59% Ning Sites 47% Social News SU SU SU SU SU S 56% Forums 36% LinkedIn in in in in in i| 55% Myspace 15% Flowtown. Source: www.socialmediaexaminer.com EVERYBODY'S DOING IT How Marketers Are Utilizing Social Media in 2010 "Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet-from giants like Starbucks and IBM to the local ice cream shop-are exploring social media marketing initiatives." Michael Stelzner LENGTH OF PRESENCE IN THE SOCIAL SECTOR Founder, SocialMediaExaminer.com Marketers are currently adopting social media at a rapid pace. The percent of marketers who have been using social media for years has gone up 8% in one year. AVERAGE TIME INVESTED IN SOCIAL MEDIA EACH WEEK 1% 1% 1% 4% 4% 4% Just getting started O hours 3% 2% 1 to 5 hours 22% Been doing this for a few months 6 to 10 hours 10 8% 11 to 15 hours 31% Been doing this for a few years (only 23% in 2009) 9- 16 to 20 hours 40% 9% 21 to 25 hours No experience, but plan to use social media 26 to 30 hours I31 to 35 hours No experience, and do not plan to use social media 43% 36 to 40 hours 26% More than 40 hours ARE MARKETERS OUTSOURCING THEIR THE UPSIDE OF SOCIAL MARKETING SOCIAL MEDIA EFFORTS? 100% Generated exposure for my business 14% 85% Increased my traffic/ subscribers/opt-in list 63% YES Resulted in new business partnerships 56% NO Helped us rise in the search rankings 54 % Generated 52% quality leads Helped me sell products & services/close business 86% 48% Reduced my overall marketing expenses 48% THE MOST POPULAR SOCIAL MEDIA TOOLS = 10% Social Twitter 88% 27% Bookmarking Facebook f f f f ff f f f87% Forums 26% LinkedIn in in in in in in in in 78% Social News S SU ! 22% 8 70% 幽 7 % Blogs e Ning Sites YouTube/ Other Videos Lube You Tube You Tube V 46% Myspace 11% Tube THE TOP TEN QUESTIONS BEING ASKED HOW MARKETERS PLAN TO ALTER THEIR ABOUTSOCIAL MEDIA SOCIAL PRESENCE IN THE FUTURE 1% 5% How do I measure social media 13% return on investment? Increase Stay the Same Decrease What are the social media No Plans to Utilize marketing best practices? 81% How do I best manage my HOW MARKETERS PLAN TO UTILIZE SPECIFIC time with social media? TOOLS IN THE FUTURE Increase Decrease How do I reach my target I Stay the Same I No Plans to Utilize markets with social media? Facebook f YouTube 2% 4% 1% 14% How do I generate traffic and leads using social media? 19% Tube 13% How do I implement social media tactics? 76% 73% Twitter E LinkedIn in What are the latest 2% social media trends? 5% 2%- 8% 22% in 24% How do I get started? 71% 67% How do I integrate my social media activities? Forums News Sites SU 10 How do I evaluate the 27% advantages and disadvantages 38%. 36% 42% of each platform? 3% HOW SOCIAL MARKETERS ARE CURRENTLY 28% 23% UTILIZING MOBILE APPS 2% ÖÖ I Use it currently Ning Sites MySpace Want to learn more 9% 21% 75% 11% Using mobile networking apps to interact with fans 59% 57% 8% 19% Creating Custom Apps 19% 57% 72% 18% Mobile Advertising 529 2% Optimizing our website/ blog for mobile apps 43% 73% THE SOCIAL SITES THAT MARKETERS DESIRE TO LEARN MORE ABOUT 10% YouTube/ You Other Videos Tube Social You You 49% 61% Bookmarking Tube lube Twitter E Blogs e 8 48% 60% Facebook f f f ff f 59% Ning Sites 47% Social News SU SU SU SU SU S 56% Forums 36% LinkedIn in in in in in i| 55% Myspace 15% Flowtown. Source: www.socialmediaexaminer.com