Holiday Cloud Trends 2011

Cloud Trends During HolidaySeason the BY THE NUMBERS 75% cite "Free Shipping" as biggest incentive to shopping online 36% of holiday shopping tasks (price comparing, researching, purchasing) will be done online 260 MILL ON packages expected to be shipped by FedEx between Thanksgiving and Christmas FedEx CYBER MOND JNDAY Biggest Online Shopping Day Ever with sales at $1.25 billion dollars, a 22% increase from last year's Cyber Monday of $1.03 billion. In 2010, 51% received Cyber Monday deals via email EOES 226 MILLION shoppers visited stores and websites over Black Friday weekend (Thursday-Sunday), up from 212 MILLION last year. 28.7 MILLION people shopped online and at stores on Thanksgiving Day, up from 22.2 MILLION last year. 35.2% people logged onto retailers' sites over the weekend versus 33.6% last year 2011 Black Friday Trending Terms 100 80 60 40 20 RISING SEARCHES DEALS 110% BLACK FRIDAY DEALS 140% WALMART 170% TARGET BLACK FRIDAY 170% 2011 BLACK FRIDAY 180% WALMART BLACK FRIDAY 190% TARGET 190% BLACK FRIDAY ADS 300% BLACK FRIDAY AD 300% WALMART AD 550% THANKSGIVING... strongest traffic growth at 71% year over year , TOTAL TRAFFIC almost hitting Black Friday traffic numbers CYBER MONDAY... drove the highest Conversion Index of the long weekend WEDNESDAY BEFORE THANKSGIVING... 51% growth, nearly 70 billion page views Estimate of total page views calculated based on average rates per hour WHAT TO BUY? HappyHoliday 57.7% want gift cards this year, an all time high. 44% of consumers will be using social media according to Deloitte's 2011 Annual Gift Card Holiday Survey. 70.5% Tablet owners who plan to use a tablet for research. 52.6% Smartphone users who will be using a smartphone to shop for holiday items. Mobile Devices Used To Do Online Shopping 2010 iPad Android iPhone .85% 1.01% 2.0% iPad Android iPhone 3.3% 3.2% 4.1% 2011 2010 U.S. ONLINE SALES NUMBERS BY THE HOUR I CYBER MONDAY F $120,000,000 I BLACK FRIDAY I THANKSGIVING F $100,000,000 - s80,000,000 - $60,000,000 - $40,000,000 - $20,000,000 MARKETPLACE FAIRNESS ACT After CA demanded the largest Internet retailer (Amazon) pay sales taxes on CA sales, the retailer backed the Marketplace Fairness Act in Congress to initiate an Internet-wide sales tax. What does that mean for future online holiday sales? AN EXTRA $23 BILLION IN TAXES. No more getting free shipping and skipping sales tax online. It's hoped: a more level playing field between online and offline retailers. Data for this infographic was retrieved from the following sources. http://online.wsj.com/article/SB10001424052970204449804577068600726857344.htmläixzlfE7abmfE http://www.scribd.com/doc/54524698/Purchase-Path-of-Online-Buyers-Forrester-AB2011 http://www.internetretailer.com/2011/10/24/retailers-craft-holiday-deals http://online.wsj.com/article/BT-CO-20111024-708548.html http://www.emarketer.com/blog/index.php/emarketer-webinar-online-holiday-shopping-behavior/ http://www.internetretailer.com/2011/10/18/holiday-shopping-lists-move-online http://www.internetretailer.com/2011/10/18/holiday-shopping-lists-move-online http://www.nrf.com/modules.php?name=News.&op=viewlive&sp_id=1225 http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1225 http://www.deloitte.com/./us_retail_AnnualHolidaySurvey_2011_pdf http://www.nrf.com/modules.php?name=News.&op=viewlive&sp_id=1260 https://blogs.akamai.com/2011/11/cyber-monday-traffic-grows-28-despite-late-day-waning.html#more http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1016 http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/State_of_the_u.S_Online_Retail_Economy_in_04_2010 http://www.thestreet.com/story/11052898/amazon-sales-tax-the-battle-state-by-state.html, http://www.forbes.com/sites/robertwood/2011/11/14/marketplace-fairness-tax-pits-amazon-v-ebay/ http://www.atr.org/internet-tax-introduced-democrats-durbin-conyers-a6376 4:00am - 4:59am 5:00am - 5:59am 6:00am - 6:59am TARGET 7:00am - 7:59am 8:00am - 8:59am 9:00am - 9:59am TARGETERIDAY 10:00am - 10:59am BLACK FRIDAY 11:00am - 11:59am 12:00pm - 12:59pm BEST BUY 1:00pm - 1:59pm 2:00pm-2:59pm DEALS 3:00pm - 3:59pm 4:00pm - 4:59pm BLACK FRIDAY 5:00pm - 5:59pm 6:00pm - 6:59pm WALMART 7:00pm -7:59pm WALMART 8:00pm - 8:59pm 9:00pm - 9:59pm BLACK FRIDAY 10:00pm- 10:59pm 11:00pm - 11:59pm BLACK FRIDAY