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The History of Search

THE HISTORY OF SEARCH v 1990 Archie Search Methods Before the Internet First search engine created by Alan Emtage, a student at McGill University in Montreal, v 1991 Birth of the Internet Tim Berners-Lee launched his invention: the World Wide Web. 600 + Websites Online 10 Million + Internet Users 1993 Aliweb Aliweb Launched Wanderer Allowed users to submit the locations of index files on their sites. The first web crawler to measure the size of the web. Created by Matthew Gray v 1994 WEBCRAWLER LYCOS. IGHTNING FASTWER SEARCH Ge ger WebCrawler Lycos First search engine to index full web pages and allow searchers to search with any word. Search engine and web portal launched. v 1995 YAHOO! Launched using a web directory, not a full text index. AITAVISTA. Search excite AltaVista Launched Excite Introduced a multi-threaded crawler Search engine and web portal launched. (Scooter) that could cover many more web pages. 650 K + Websites Online 74 Millian + Internet Users v 1996 SEO NOTE: You could still get a site listed in Yahoo by merely submitting it. As long as it wasn't too gaudy, you were in within 72 hours. @ Alexa Inktomi Founded Alexa Founded Alexa Rank is born. Search technology was used by HotBot and MSN Search. v 1997 Search Engine Optimization SEO terminology first used by John Audette and Bruce Clay. Ask jeeves Yandex Launched Ask Jeeves Currently Russia's largest search engine. Founded by Garrett Gruener and David Warthen, v 1998 Google Launched by Sergey Brin and Larry Page - PageRank was born. dmoz DMOZ Open Directory Project is launched and purchased by Netscape. SEO NOTE: Most search engines moved to off-page criteria for their ranking algorithms. Pay Per Click Bill Gross developed the original PPC model. msn Search MSN Search Launched using Inktomi's search technology. 1999 Scarch Engine SES Conference GONFERENCESEXPO 279 Million + Internet Users First Search Engine Strategies conference created by Danny Sullivan. 2.2 Millian + Websites Online v2000 Yahoo! Baidu China's largest search engine launched. Began using Google for search technology, but switched to its own technology in 2004. OPubCon Google PubCon • Introduced the Google Toolbar. First event held in London. • Matt Cutts joined the team. AdWords Launched AdWords is Google's advertising product and main source of revenue. Google's advertising revenue totaled $28 billion in 2010. 2001 The Exodus THE REIGN OF GOOGLE BEGINS Users abandoned other search engines such as HotBot, AltaVista and Excite in record numbers. "Many SEOS have sleepless nights as we realize it is Google or bust." - Brett Tabke, Founder of WebmasterWorld 2002 Google Announced the launch of Froogle, a product search engine. Google Became a Verb: The American Dialect Society chose it as the "most useful word of 2002." It was officially added to the Oxford English Dictionary on June 15, 2006. Yahoo Acquired Inktomi for $235 million and offered to buy Google for $3 billion. 2003 782 Millian + Internet Users Blogger and WordPress Blogging became popular and was utilized for SEO. 38 Million + Websites Online Google "Florida" Update This update turned the SEO world upside down. The new algorithm was context based. After this update, it was emphasized that quality of content and HTML code were the most important factors for rankings on a search engine. v 2004 * seomoz.org SEOmoz Google Local Founded by Rand Fishkin, first a blog, SEOmoz grew to become one of the largest providers of SEO Tools. Google Local introduced to offer relevant neighborhood business listings, maps and directions. v 2005 Live Search Google Live Search • Introduced personalized search. MSN rebranded as "Live" search. • Announced that hyperlinks with rel="nofollow"[4] would not influence the link target's PageRank. • Google acquired Urchin software and launched Google Analytics. Yahoo! Launched Yahoo! SiteExplorer. 2006 Google • Google Webmaster Central is launched. YouTube Google purchased YouTube for $1.65 billion, which later became the second largest search engine. • Google, along with MSN and Yahoo, announced joint support for sitemap protocol. You Tube 2007 Google • Launched Google Product Search. SMX • Began campaign against paid links that transfer PageRank. SMX First Search Marketing Expo. • Introduced a "Universal Search' system that blended listings from its news, video, images, local and book search engines along with crawling web pages. v2008 Cuil.com Google 10 Pack Search engine created by ex-Googlers was launched and later shut down in 2010. Google three pack became the 10 pack, expanding the Local OneBox from three business listings to 10. v 2009 bing Windows Live Search was rebranded and became Bing. Google • Launched Google Caffeine. New Canonical Tag • Incorporated Twitter data into search results. • Introduced Rich Snippets. Supported by all three major search engines. • Updated their brand. twitter v 2010 -· O 2 Billion + Internet Users 240 Million + Websites Online Google Launched Instant Previews. Yahoo! and Microsoft facebook Yahoo partnered with Microsoft to use Bing search technology. Facebook Launched Open Graph API, which included the new "Like" button. v 2011 Facebook Google Farmer/Panda Update Received patent on "curated search," which involved ranking search results according to Google's algorithm update devalued content farms like ezinearticles.com and others. a link's popularity with a user's social graph. Google 1 Google kicked social search into high gear with its +1 button, similar to Facebook's "Like" button. In 2011, 25 percent of bonuses may be based on the success or failure of Google's social efforts. Search Engine Market Share 80% 70% 60% 50% 40% 30% 20% 10% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 I Google I Yahoo I MSN Bing The Shift to Online Search Marketing U.S. Search Engine Marketing Spending (SEO, PPC, etc.) $25,000 $23,380 Percentage of Companies Shifting Money v From Traditional Marketing to SEO $20,886 49% Print Advertising 36% Direct Mail $18,102 Conferences 24% & Exhibits $18,000- Yellow $15,980 21% Page Ads 18% TV/Radio Ads $14,110 $12,241 9% $12,000 - 2008 2009 2010 2011 2012 2013 Companies' SEO Spending in 2010 ► Spending more on SEO 52% O Spending about the same 39% O Spending less O SEO.cOM 800.351.9081 e Copyright 2007-2011, SEO.com, LLC Sources: SEMPO Report 2010, eMarketer.com, WebmasterWorld.com, labnol.org, statowl.com Millions THE HISTORY OF SEARCH v 1990 Archie Search Methods Before the Internet First search engine created by Alan Emtage, a student at McGill University in Montreal, v 1991 Birth of the Internet Tim Berners-Lee launched his invention: the World Wide Web. 600 + Websites Online 10 Million + Internet Users 1993 Aliweb Aliweb Launched Wanderer Allowed users to submit the locations of index files on their sites. The first web crawler to measure the size of the web. Created by Matthew Gray v 1994 WEBCRAWLER LYCOS. IGHTNING FASTWER SEARCH Ge ger WebCrawler Lycos First search engine to index full web pages and allow searchers to search with any word. Search engine and web portal launched. v 1995 YAHOO! Launched using a web directory, not a full text index. AITAVISTA. Search excite AltaVista Launched Excite Introduced a multi-threaded crawler Search engine and web portal launched. (Scooter) that could cover many more web pages. 650 K + Websites Online 74 Millian + Internet Users v 1996 SEO NOTE: You could still get a site listed in Yahoo by merely submitting it. As long as it wasn't too gaudy, you were in within 72 hours. @ Alexa Inktomi Founded Alexa Founded Alexa Rank is born. Search technology was used by HotBot and MSN Search. v 1997 Search Engine Optimization SEO terminology first used by John Audette and Bruce Clay. Ask jeeves Yandex Launched Ask Jeeves Currently Russia's largest search engine. Founded by Garrett Gruener and David Warthen, v 1998 Google Launched by Sergey Brin and Larry Page - PageRank was born. dmoz DMOZ Open Directory Project is launched and purchased by Netscape. SEO NOTE: Most search engines moved to off-page criteria for their ranking algorithms. Pay Per Click Bill Gross developed the original PPC model. msn Search MSN Search Launched using Inktomi's search technology. 1999 Scarch Engine SES Conference GONFERENCESEXPO 279 Million + Internet Users First Search Engine Strategies conference created by Danny Sullivan. 2.2 Millian + Websites Online v2000 Yahoo! Baidu China's largest search engine launched. Began using Google for search technology, but switched to its own technology in 2004. OPubCon Google PubCon • Introduced the Google Toolbar. First event held in London. • Matt Cutts joined the team. AdWords Launched AdWords is Google's advertising product and main source of revenue. Google's advertising revenue totaled $28 billion in 2010. 2001 The Exodus THE REIGN OF GOOGLE BEGINS Users abandoned other search engines such as HotBot, AltaVista and Excite in record numbers. "Many SEOS have sleepless nights as we realize it is Google or bust." - Brett Tabke, Founder of WebmasterWorld 2002 Google Announced the launch of Froogle, a product search engine. Google Became a Verb: The American Dialect Society chose it as the "most useful word of 2002." It was officially added to the Oxford English Dictionary on June 15, 2006. Yahoo Acquired Inktomi for $235 million and offered to buy Google for $3 billion. 2003 782 Millian + Internet Users Blogger and WordPress Blogging became popular and was utilized for SEO. 38 Million + Websites Online Google "Florida" Update This update turned the SEO world upside down. The new algorithm was context based. After this update, it was emphasized that quality of content and HTML code were the most important factors for rankings on a search engine. v 2004 * seomoz.org SEOmoz Google Local Founded by Rand Fishkin, first a blog, SEOmoz grew to become one of the largest providers of SEO Tools. Google Local introduced to offer relevant neighborhood business listings, maps and directions. v 2005 Live Search Google Live Search • Introduced personalized search. MSN rebranded as "Live" search. • Announced that hyperlinks with rel="nofollow"[4] would not influence the link target's PageRank. • Google acquired Urchin software and launched Google Analytics. Yahoo! Launched Yahoo! SiteExplorer. 2006 Google • Google Webmaster Central is launched. YouTube Google purchased YouTube for $1.65 billion, which later became the second largest search engine. • Google, along with MSN and Yahoo, announced joint support for sitemap protocol. You Tube 2007 Google • Launched Google Product Search. SMX • Began campaign against paid links that transfer PageRank. SMX First Search Marketing Expo. • Introduced a "Universal Search' system that blended listings from its news, video, images, local and book search engines along with crawling web pages. v2008 Cuil.com Google 10 Pack Search engine created by ex-Googlers was launched and later shut down in 2010. Google three pack became the 10 pack, expanding the Local OneBox from three business listings to 10. v 2009 bing Windows Live Search was rebranded and became Bing. Google • Launched Google Caffeine. New Canonical Tag • Incorporated Twitter data into search results. • Introduced Rich Snippets. Supported by all three major search engines. • Updated their brand. twitter v 2010 -· O 2 Billion + Internet Users 240 Million + Websites Online Google Launched Instant Previews. Yahoo! and Microsoft facebook Yahoo partnered with Microsoft to use Bing search technology. Facebook Launched Open Graph API, which included the new "Like" button. v 2011 Facebook Google Farmer/Panda Update Received patent on "curated search," which involved ranking search results according to Google's algorithm update devalued content farms like ezinearticles.com and others. a link's popularity with a user's social graph. Google 1 Google kicked social search into high gear with its +1 button, similar to Facebook's "Like" button. In 2011, 25 percent of bonuses may be based on the success or failure of Google's social efforts. Search Engine Market Share 80% 70% 60% 50% 40% 30% 20% 10% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 I Google I Yahoo I MSN Bing The Shift to Online Search Marketing U.S. Search Engine Marketing Spending (SEO, PPC, etc.) $25,000 $23,380 Percentage of Companies Shifting Money v From Traditional Marketing to SEO $20,886 49% Print Advertising 36% Direct Mail $18,102 Conferences 24% & Exhibits $18,000- Yellow $15,980 21% Page Ads 18% TV/Radio Ads $14,110 $12,241 9% $12,000 - 2008 2009 2010 2011 2012 2013 Companies' SEO Spending in 2010 ► Spending more on SEO 52% O Spending about the same 39% O Spending less O SEO.cOM 800.351.9081 e Copyright 2007-2011, SEO.com, LLC Sources: SEMPO Report 2010, eMarketer.com, WebmasterWorld.com, labnol.org, statowl.com Millions THE HISTORY OF SEARCH v 1990 Archie Search Methods Before the Internet First search engine created by Alan Emtage, a student at McGill University in Montreal, v 1991 Birth of the Internet Tim Berners-Lee launched his invention: the World Wide Web. 600 + Websites Online 10 Million + Internet Users 1993 Aliweb Aliweb Launched Wanderer Allowed users to submit the locations of index files on their sites. The first web crawler to measure the size of the web. Created by Matthew Gray v 1994 WEBCRAWLER LYCOS. IGHTNING FASTWER SEARCH Ge ger WebCrawler Lycos First search engine to index full web pages and allow searchers to search with any word. Search engine and web portal launched. v 1995 YAHOO! Launched using a web directory, not a full text index. AITAVISTA. Search excite AltaVista Launched Excite Introduced a multi-threaded crawler Search engine and web portal launched. (Scooter) that could cover many more web pages. 650 K + Websites Online 74 Millian + Internet Users v 1996 SEO NOTE: You could still get a site listed in Yahoo by merely submitting it. As long as it wasn't too gaudy, you were in within 72 hours. @ Alexa Inktomi Founded Alexa Founded Alexa Rank is born. Search technology was used by HotBot and MSN Search. v 1997 Search Engine Optimization SEO terminology first used by John Audette and Bruce Clay. Ask jeeves Yandex Launched Ask Jeeves Currently Russia's largest search engine. Founded by Garrett Gruener and David Warthen, v 1998 Google Launched by Sergey Brin and Larry Page - PageRank was born. dmoz DMOZ Open Directory Project is launched and purchased by Netscape. SEO NOTE: Most search engines moved to off-page criteria for their ranking algorithms. Pay Per Click Bill Gross developed the original PPC model. msn Search MSN Search Launched using Inktomi's search technology. 1999 Scarch Engine SES Conference GONFERENCESEXPO 279 Million + Internet Users First Search Engine Strategies conference created by Danny Sullivan. 2.2 Millian + Websites Online v2000 Yahoo! Baidu China's largest search engine launched. Began using Google for search technology, but switched to its own technology in 2004. OPubCon Google PubCon • Introduced the Google Toolbar. First event held in London. • Matt Cutts joined the team. AdWords Launched AdWords is Google's advertising product and main source of revenue. Google's advertising revenue totaled $28 billion in 2010. 2001 The Exodus THE REIGN OF GOOGLE BEGINS Users abandoned other search engines such as HotBot, AltaVista and Excite in record numbers. "Many SEOS have sleepless nights as we realize it is Google or bust." - Brett Tabke, Founder of WebmasterWorld 2002 Google Announced the launch of Froogle, a product search engine. Google Became a Verb: The American Dialect Society chose it as the "most useful word of 2002." It was officially added to the Oxford English Dictionary on June 15, 2006. Yahoo Acquired Inktomi for $235 million and offered to buy Google for $3 billion. 2003 782 Millian + Internet Users Blogger and WordPress Blogging became popular and was utilized for SEO. 38 Million + Websites Online Google "Florida" Update This update turned the SEO world upside down. The new algorithm was context based. After this update, it was emphasized that quality of content and HTML code were the most important factors for rankings on a search engine. v 2004 * seomoz.org SEOmoz Google Local Founded by Rand Fishkin, first a blog, SEOmoz grew to become one of the largest providers of SEO Tools. Google Local introduced to offer relevant neighborhood business listings, maps and directions. v 2005 Live Search Google Live Search • Introduced personalized search. MSN rebranded as "Live" search. • Announced that hyperlinks with rel="nofollow"[4] would not influence the link target's PageRank. • Google acquired Urchin software and launched Google Analytics. Yahoo! Launched Yahoo! SiteExplorer. 2006 Google • Google Webmaster Central is launched. YouTube Google purchased YouTube for $1.65 billion, which later became the second largest search engine. • Google, along with MSN and Yahoo, announced joint support for sitemap protocol. You Tube 2007 Google • Launched Google Product Search. SMX • Began campaign against paid links that transfer PageRank. SMX First Search Marketing Expo. • Introduced a "Universal Search' system that blended listings from its news, video, images, local and book search engines along with crawling web pages. v2008 Cuil.com Google 10 Pack Search engine created by ex-Googlers was launched and later shut down in 2010. Google three pack became the 10 pack, expanding the Local OneBox from three business listings to 10. v 2009 bing Windows Live Search was rebranded and became Bing. Google • Launched Google Caffeine. New Canonical Tag • Incorporated Twitter data into search results. • Introduced Rich Snippets. Supported by all three major search engines. • Updated their brand. twitter v 2010 -· O 2 Billion + Internet Users 240 Million + Websites Online Google Launched Instant Previews. Yahoo! and Microsoft facebook Yahoo partnered with Microsoft to use Bing search technology. Facebook Launched Open Graph API, which included the new "Like" button. v 2011 Facebook Google Farmer/Panda Update Received patent on "curated search," which involved ranking search results according to Google's algorithm update devalued content farms like ezinearticles.com and others. a link's popularity with a user's social graph. Google 1 Google kicked social search into high gear with its +1 button, similar to Facebook's "Like" button. In 2011, 25 percent of bonuses may be based on the success or failure of Google's social efforts. Search Engine Market Share 80% 70% 60% 50% 40% 30% 20% 10% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 I Google I Yahoo I MSN Bing The Shift to Online Search Marketing U.S. Search Engine Marketing Spending (SEO, PPC, etc.) $25,000 $23,380 Percentage of Companies Shifting Money v From Traditional Marketing to SEO $20,886 49% Print Advertising 36% Direct Mail $18,102 Conferences 24% & Exhibits $18,000- Yellow $15,980 21% Page Ads 18% TV/Radio Ads $14,110 $12,241 9% $12,000 - 2008 2009 2010 2011 2012 2013 Companies' SEO Spending in 2010 ► Spending more on SEO 52% O Spending about the same 39% O Spending less O SEO.cOM 800.351.9081 e Copyright 2007-2011, SEO.com, LLC Sources: SEMPO Report 2010, eMarketer.com, WebmasterWorld.com, labnol.org, statowl.com Millions THE HISTORY OF SEARCH v 1990 Archie Search Methods Before the Internet First search engine created by Alan Emtage, a student at McGill University in Montreal, v 1991 Birth of the Internet Tim Berners-Lee launched his invention: the World Wide Web. 600 + Websites Online 10 Million + Internet Users 1993 Aliweb Aliweb Launched Wanderer Allowed users to submit the locations of index files on their sites. The first web crawler to measure the size of the web. Created by Matthew Gray v 1994 WEBCRAWLER LYCOS. IGHTNING FASTWER SEARCH Ge ger WebCrawler Lycos First search engine to index full web pages and allow searchers to search with any word. Search engine and web portal launched. v 1995 YAHOO! Launched using a web directory, not a full text index. AITAVISTA. Search excite AltaVista Launched Excite Introduced a multi-threaded crawler Search engine and web portal launched. (Scooter) that could cover many more web pages. 650 K + Websites Online 74 Millian + Internet Users v 1996 SEO NOTE: You could still get a site listed in Yahoo by merely submitting it. As long as it wasn't too gaudy, you were in within 72 hours. @ Alexa Inktomi Founded Alexa Founded Alexa Rank is born. Search technology was used by HotBot and MSN Search. v 1997 Search Engine Optimization SEO terminology first used by John Audette and Bruce Clay. Ask jeeves Yandex Launched Ask Jeeves Currently Russia's largest search engine. Founded by Garrett Gruener and David Warthen, v 1998 Google Launched by Sergey Brin and Larry Page - PageRank was born. dmoz DMOZ Open Directory Project is launched and purchased by Netscape. SEO NOTE: Most search engines moved to off-page criteria for their ranking algorithms. Pay Per Click Bill Gross developed the original PPC model. msn Search MSN Search Launched using Inktomi's search technology. 1999 Scarch Engine SES Conference GONFERENCESEXPO 279 Million + Internet Users First Search Engine Strategies conference created by Danny Sullivan. 2.2 Millian + Websites Online v2000 Yahoo! Baidu China's largest search engine launched. Began using Google for search technology, but switched to its own technology in 2004. OPubCon Google PubCon • Introduced the Google Toolbar. First event held in London. • Matt Cutts joined the team. AdWords Launched AdWords is Google's advertising product and main source of revenue. Google's advertising revenue totaled $28 billion in 2010. 2001 The Exodus THE REIGN OF GOOGLE BEGINS Users abandoned other search engines such as HotBot, AltaVista and Excite in record numbers. "Many SEOS have sleepless nights as we realize it is Google or bust." - Brett Tabke, Founder of WebmasterWorld 2002 Google Announced the launch of Froogle, a product search engine. Google Became a Verb: The American Dialect Society chose it as the "most useful word of 2002." It was officially added to the Oxford English Dictionary on June 15, 2006. Yahoo Acquired Inktomi for $235 million and offered to buy Google for $3 billion. 2003 782 Millian + Internet Users Blogger and WordPress Blogging became popular and was utilized for SEO. 38 Million + Websites Online Google "Florida" Update This update turned the SEO world upside down. The new algorithm was context based. After this update, it was emphasized that quality of content and HTML code were the most important factors for rankings on a search engine. v 2004 * seomoz.org SEOmoz Google Local Founded by Rand Fishkin, first a blog, SEOmoz grew to become one of the largest providers of SEO Tools. Google Local introduced to offer relevant neighborhood business listings, maps and directions. v 2005 Live Search Google Live Search • Introduced personalized search. MSN rebranded as "Live" search. • Announced that hyperlinks with rel="nofollow"[4] would not influence the link target's PageRank. • Google acquired Urchin software and launched Google Analytics. Yahoo! Launched Yahoo! SiteExplorer. 2006 Google • Google Webmaster Central is launched. YouTube Google purchased YouTube for $1.65 billion, which later became the second largest search engine. • Google, along with MSN and Yahoo, announced joint support for sitemap protocol. You Tube 2007 Google • Launched Google Product Search. SMX • Began campaign against paid links that transfer PageRank. SMX First Search Marketing Expo. • Introduced a "Universal Search' system that blended listings from its news, video, images, local and book search engines along with crawling web pages. v2008 Cuil.com Google 10 Pack Search engine created by ex-Googlers was launched and later shut down in 2010. Google three pack became the 10 pack, expanding the Local OneBox from three business listings to 10. v 2009 bing Windows Live Search was rebranded and became Bing. Google • Launched Google Caffeine. New Canonical Tag • Incorporated Twitter data into search results. • Introduced Rich Snippets. Supported by all three major search engines. • Updated their brand. twitter v 2010 -· O 2 Billion + Internet Users 240 Million + Websites Online Google Launched Instant Previews. Yahoo! and Microsoft facebook Yahoo partnered with Microsoft to use Bing search technology. Facebook Launched Open Graph API, which included the new "Like" button. v 2011 Facebook Google Farmer/Panda Update Received patent on "curated search," which involved ranking search results according to Google's algorithm update devalued content farms like ezinearticles.com and others. a link's popularity with a user's social graph. Google 1 Google kicked social search into high gear with its +1 button, similar to Facebook's "Like" button. In 2011, 25 percent of bonuses may be based on the success or failure of Google's social efforts. Search Engine Market Share 80% 70% 60% 50% 40% 30% 20% 10% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 I Google I Yahoo I MSN Bing The Shift to Online Search Marketing U.S. Search Engine Marketing Spending (SEO, PPC, etc.) $25,000 $23,380 Percentage of Companies Shifting Money v From Traditional Marketing to SEO $20,886 49% Print Advertising 36% Direct Mail $18,102 Conferences 24% & Exhibits $18,000- Yellow $15,980 21% Page Ads 18% TV/Radio Ads $14,110 $12,241 9% $12,000 - 2008 2009 2010 2011 2012 2013 Companies' SEO Spending in 2010 ► Spending more on SEO 52% O Spending about the same 39% O Spending less O SEO.cOM 800.351.9081 e Copyright 2007-2011, SEO.com, LLC Sources: SEMPO Report 2010, eMarketer.com, WebmasterWorld.com, labnol.org, statowl.com Millions THE HISTORY OF SEARCH v 1990 Archie Search Methods Before the Internet First search engine created by Alan Emtage, a student at McGill University in Montreal, v 1991 Birth of the Internet Tim Berners-Lee launched his invention: the World Wide Web. 600 + Websites Online 10 Million + Internet Users 1993 Aliweb Aliweb Launched Wanderer Allowed users to submit the locations of index files on their sites. The first web crawler to measure the size of the web. Created by Matthew Gray v 1994 WEBCRAWLER LYCOS. IGHTNING FASTWER SEARCH Ge ger WebCrawler Lycos First search engine to index full web pages and allow searchers to search with any word. Search engine and web portal launched. v 1995 YAHOO! Launched using a web directory, not a full text index. AITAVISTA. Search excite AltaVista Launched Excite Introduced a multi-threaded crawler Search engine and web portal launched. (Scooter) that could cover many more web pages. 650 K + Websites Online 74 Millian + Internet Users v 1996 SEO NOTE: You could still get a site listed in Yahoo by merely submitting it. As long as it wasn't too gaudy, you were in within 72 hours. @ Alexa Inktomi Founded Alexa Founded Alexa Rank is born. Search technology was used by HotBot and MSN Search. v 1997 Search Engine Optimization SEO terminology first used by John Audette and Bruce Clay. Ask jeeves Yandex Launched Ask Jeeves Currently Russia's largest search engine. Founded by Garrett Gruener and David Warthen, v 1998 Google Launched by Sergey Brin and Larry Page - PageRank was born. dmoz DMOZ Open Directory Project is launched and purchased by Netscape. SEO NOTE: Most search engines moved to off-page criteria for their ranking algorithms. Pay Per Click Bill Gross developed the original PPC model. msn Search MSN Search Launched using Inktomi's search technology. 1999 Scarch Engine SES Conference GONFERENCESEXPO 279 Million + Internet Users First Search Engine Strategies conference created by Danny Sullivan. 2.2 Millian + Websites Online v2000 Yahoo! Baidu China's largest search engine launched. Began using Google for search technology, but switched to its own technology in 2004. OPubCon Google PubCon • Introduced the Google Toolbar. First event held in London. • Matt Cutts joined the team. AdWords Launched AdWords is Google's advertising product and main source of revenue. Google's advertising revenue totaled $28 billion in 2010. 2001 The Exodus THE REIGN OF GOOGLE BEGINS Users abandoned other search engines such as HotBot, AltaVista and Excite in record numbers. "Many SEOS have sleepless nights as we realize it is Google or bust." - Brett Tabke, Founder of WebmasterWorld 2002 Google Announced the launch of Froogle, a product search engine. Google Became a Verb: The American Dialect Society chose it as the "most useful word of 2002." It was officially added to the Oxford English Dictionary on June 15, 2006. Yahoo Acquired Inktomi for $235 million and offered to buy Google for $3 billion. 2003 782 Millian + Internet Users Blogger and WordPress Blogging became popular and was utilized for SEO. 38 Million + Websites Online Google "Florida" Update This update turned the SEO world upside down. The new algorithm was context based. After this update, it was emphasized that quality of content and HTML code were the most important factors for rankings on a search engine. v 2004 * seomoz.org SEOmoz Google Local Founded by Rand Fishkin, first a blog, SEOmoz grew to become one of the largest providers of SEO Tools. Google Local introduced to offer relevant neighborhood business listings, maps and directions. v 2005 Live Search Google Live Search • Introduced personalized search. MSN rebranded as "Live" search. • Announced that hyperlinks with rel="nofollow"[4] would not influence the link target's PageRank. • Google acquired Urchin software and launched Google Analytics. Yahoo! Launched Yahoo! SiteExplorer. 2006 Google • Google Webmaster Central is launched. YouTube Google purchased YouTube for $1.65 billion, which later became the second largest search engine. • Google, along with MSN and Yahoo, announced joint support for sitemap protocol. You Tube 2007 Google • Launched Google Product Search. SMX • Began campaign against paid links that transfer PageRank. SMX First Search Marketing Expo. • Introduced a "Universal Search' system that blended listings from its news, video, images, local and book search engines along with crawling web pages. v2008 Cuil.com Google 10 Pack Search engine created by ex-Googlers was launched and later shut down in 2010. Google three pack became the 10 pack, expanding the Local OneBox from three business listings to 10. v 2009 bing Windows Live Search was rebranded and became Bing. Google • Launched Google Caffeine. New Canonical Tag • Incorporated Twitter data into search results. • Introduced Rich Snippets. Supported by all three major search engines. • Updated their brand. twitter v 2010 -· O 2 Billion + Internet Users 240 Million + Websites Online Google Launched Instant Previews. Yahoo! and Microsoft facebook Yahoo partnered with Microsoft to use Bing search technology. Facebook Launched Open Graph API, which included the new "Like" button. v 2011 Facebook Google Farmer/Panda Update Received patent on "curated search," which involved ranking search results according to Google's algorithm update devalued content farms like ezinearticles.com and others. a link's popularity with a user's social graph. Google 1 Google kicked social search into high gear with its +1 button, similar to Facebook's "Like" button. In 2011, 25 percent of bonuses may be based on the success or failure of Google's social efforts. Search Engine Market Share 80% 70% 60% 50% 40% 30% 20% 10% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 I Google I Yahoo I MSN Bing The Shift to Online Search Marketing U.S. Search Engine Marketing Spending (SEO, PPC, etc.) $25,000 $23,380 Percentage of Companies Shifting Money v From Traditional Marketing to SEO $20,886 49% Print Advertising 36% Direct Mail $18,102 Conferences 24% & Exhibits $18,000- Yellow $15,980 21% Page Ads 18% TV/Radio Ads $14,110 $12,241 9% $12,000 - 2008 2009 2010 2011 2012 2013 Companies' SEO Spending in 2010 ► Spending more on SEO 52% O Spending about the same 39% O Spending less O SEO.cOM 800.351.9081 e Copyright 2007-2011, SEO.com, LLC Sources: SEMPO Report 2010, eMarketer.com, WebmasterWorld.com, labnol.org, statowl.com Millions THE HISTORY OF SEARCH v 1990 Archie Search Methods Before the Internet First search engine created by Alan Emtage, a student at McGill University in Montreal, v 1991 Birth of the Internet Tim Berners-Lee launched his invention: the World Wide Web. 600 + Websites Online 10 Million + Internet Users 1993 Aliweb Aliweb Launched Wanderer Allowed users to submit the locations of index files on their sites. The first web crawler to measure the size of the web. Created by Matthew Gray v 1994 WEBCRAWLER LYCOS. IGHTNING FASTWER SEARCH Ge ger WebCrawler Lycos First search engine to index full web pages and allow searchers to search with any word. Search engine and web portal launched. v 1995 YAHOO! Launched using a web directory, not a full text index. AITAVISTA. Search excite AltaVista Launched Excite Introduced a multi-threaded crawler Search engine and web portal launched. (Scooter) that could cover many more web pages. 650 K + Websites Online 74 Millian + Internet Users v 1996 SEO NOTE: You could still get a site listed in Yahoo by merely submitting it. As long as it wasn't too gaudy, you were in within 72 hours. @ Alexa Inktomi Founded Alexa Founded Alexa Rank is born. Search technology was used by HotBot and MSN Search. v 1997 Search Engine Optimization SEO terminology first used by John Audette and Bruce Clay. Ask jeeves Yandex Launched Ask Jeeves Currently Russia's largest search engine. Founded by Garrett Gruener and David Warthen, v 1998 Google Launched by Sergey Brin and Larry Page - PageRank was born. dmoz DMOZ Open Directory Project is launched and purchased by Netscape. SEO NOTE: Most search engines moved to off-page criteria for their ranking algorithms. Pay Per Click Bill Gross developed the original PPC model. msn Search MSN Search Launched using Inktomi's search technology. 1999 Scarch Engine SES Conference GONFERENCESEXPO 279 Million + Internet Users First Search Engine Strategies conference created by Danny Sullivan. 2.2 Millian + Websites Online v2000 Yahoo! Baidu China's largest search engine launched. Began using Google for search technology, but switched to its own technology in 2004. OPubCon Google PubCon • Introduced the Google Toolbar. First event held in London. • Matt Cutts joined the team. AdWords Launched AdWords is Google's advertising product and main source of revenue. Google's advertising revenue totaled $28 billion in 2010. 2001 The Exodus THE REIGN OF GOOGLE BEGINS Users abandoned other search engines such as HotBot, AltaVista and Excite in record numbers. "Many SEOS have sleepless nights as we realize it is Google or bust." - Brett Tabke, Founder of WebmasterWorld 2002 Google Announced the launch of Froogle, a product search engine. Google Became a Verb: The American Dialect Society chose it as the "most useful word of 2002." It was officially added to the Oxford English Dictionary on June 15, 2006. Yahoo Acquired Inktomi for $235 million and offered to buy Google for $3 billion. 2003 782 Millian + Internet Users Blogger and WordPress Blogging became popular and was utilized for SEO. 38 Million + Websites Online Google "Florida" Update This update turned the SEO world upside down. The new algorithm was context based. After this update, it was emphasized that quality of content and HTML code were the most important factors for rankings on a search engine. v 2004 * seomoz.org SEOmoz Google Local Founded by Rand Fishkin, first a blog, SEOmoz grew to become one of the largest providers of SEO Tools. Google Local introduced to offer relevant neighborhood business listings, maps and directions. v 2005 Live Search Google Live Search • Introduced personalized search. MSN rebranded as "Live" search. • Announced that hyperlinks with rel="nofollow"[4] would not influence the link target's PageRank. • Google acquired Urchin software and launched Google Analytics. Yahoo! Launched Yahoo! SiteExplorer. 2006 Google • Google Webmaster Central is launched. YouTube Google purchased YouTube for $1.65 billion, which later became the second largest search engine. • Google, along with MSN and Yahoo, announced joint support for sitemap protocol. You Tube 2007 Google • Launched Google Product Search. SMX • Began campaign against paid links that transfer PageRank. SMX First Search Marketing Expo. • Introduced a "Universal Search' system that blended listings from its news, video, images, local and book search engines along with crawling web pages. v2008 Cuil.com Google 10 Pack Search engine created by ex-Googlers was launched and later shut down in 2010. Google three pack became the 10 pack, expanding the Local OneBox from three business listings to 10. v 2009 bing Windows Live Search was rebranded and became Bing. Google • Launched Google Caffeine. New Canonical Tag • Incorporated Twitter data into search results. • Introduced Rich Snippets. Supported by all three major search engines. • Updated their brand. twitter v 2010 -· O 2 Billion + Internet Users 240 Million + Websites Online Google Launched Instant Previews. Yahoo! and Microsoft facebook Yahoo partnered with Microsoft to use Bing search technology. Facebook Launched Open Graph API, which included the new "Like" button. v 2011 Facebook Google Farmer/Panda Update Received patent on "curated search," which involved ranking search results according to Google's algorithm update devalued content farms like ezinearticles.com and others. a link's popularity with a user's social graph. Google 1 Google kicked social search into high gear with its +1 button, similar to Facebook's "Like" button. In 2011, 25 percent of bonuses may be based on the success or failure of Google's social efforts. Search Engine Market Share 80% 70% 60% 50% 40% 30% 20% 10% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 I Google I Yahoo I MSN Bing The Shift to Online Search Marketing U.S. Search Engine Marketing Spending (SEO, PPC, etc.) $25,000 $23,380 Percentage of Companies Shifting Money v From Traditional Marketing to SEO $20,886 49% Print Advertising 36% Direct Mail $18,102 Conferences 24% & Exhibits $18,000- Yellow $15,980 21% Page Ads 18% TV/Radio Ads $14,110 $12,241 9% $12,000 - 2008 2009 2010 2011 2012 2013 Companies' SEO Spending in 2010 ► Spending more on SEO 52% O Spending about the same 39% O Spending less O SEO.cOM 800.351.9081 e Copyright 2007-2011, SEO.com, LLC Sources: SEMPO Report 2010, eMarketer.com, WebmasterWorld.com, labnol.org, statowl.com Millions

The History of Search

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This infographic uses a timeline to illustrate the history of search methods prior to the invention of the internet and the current search methods with the advent of internet. It also provides graphs ...

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