Happy Birthday! How the iPhone Amplified Apple's Revenue on 8 Years

HOW THE IPHONE AMPLIFIED APPLE'S REVENUE IN 8 YEARS It's been 8 years since Apple first introduced the iPhone and it over took the iPod as the company's most valuable product. Ten iPhones later, with over 700 million iPhone units sold worldwide, the iPhone truly has revolutionised Apple as a company and catapulted its revenue. Here's the iPhone's journey so far. IPHONE 3G IPHONE 4 IPHONE 5 IPHONE 6/6 PLUS 2008 2010 2012 2014 2007 2009 2011 2013 IPHONE 2G IPHONE 3GS IPHONE 4S IPHONE 55 / 5C 8 years ago, the iPod accounted for the majority of Apple's sales revenue, but times have drastically changed. 2015 HOW DID THE IPHONE ALTER APPLE'S REVENUE? sees the iPhone, iPad, Mac and iTunes music services providing the majority of Apple's cashflow. BY SEGMENT IN BILLION US DOLLARS Q1 2007 - TOTAL REVENUE: $7.1 BILLION Q1 2015 - TOTAL REVENUE: $74.6 BILLION In Q1 2007, before the iPhone was announced, Apple revenue was $7.1bn. Then, the iPod was Apple's most valuable product, contributing $3.4bn. 8 years on from the release, the iPhone alone raised $51.2bn of Q1 revenue. This is actually around 70% of Apple's total revenue during this timeframe. OTHER ITUNES 4.0 b OTHER 6.0 b 1.3 b MAC 9.0 b 4% 6% 18% 9% IPAD 12 b 48% 12% 69% 34% MAC IPOD IPHONE 2.4 b 3.4 b 51.2 b I IPHONE I IMAC I IPOD I IPAD I ITUNES I OTHER PRODUCTS/SERVICES Source [1] Investors have done well making money out of Apple's success too. Buying Apple stock prior to a product release has proven to be a good idea after the iPhone launch Apple's stock APPLE'S STOCK 12 MONTHS AFTER NEW PRODUCT ANNOUNCEMENTS price almost doubled within a year. IPHONE January 9, 2007 İMAC May 6, 1998 IPOD October 23, 2001 IPAD January 27, 2010 250 200 DAY OF ANNOUNCEMENT 150 100 50 1 2 3 I 10 11 12 Months after announcement Source [2] GLOBAL APPLE İPHONE SALES IN MILLION UNITS Within just 8 years, Apple has gone from selling 1.39 million iPhone units to a whopping 169.22 million units. In fact, following the popularity of the initial iPhone, sales soared by 726% from 2007 TO 2014 (FINANCIAL YEARS) 2007- 2008 alone. +12.6% +20.1% 200 169.22 +72.9% (150.26 175 125.05 150 +80.7% 125 100 +92.9% 72.29 +78.2% 75 +726% 39.99 20.73 50 11.63 1.39 25 2007 2008 2009 2010 2011 2012 2013 2014 Financial Years Source [3] APPLE İPHONE OPENING WEEKEND SALES Opening weekend iPhone sales were at an all-time high following the iPhone 6 and iPhone 6 Plus launch - at 10 million units. This is a huge jump from the 700k units sold on the opening weekend of the 1st gen iPhone in 2007. TIME PERIOD 2007 TO 2014 +11% +80% 10.0m 9.0m 10 +25% +135% 5.0m 4.0m 5 +70% +42% +0% 1.7m 1.0m 1.0m 2 700k 1 Jul 2007 Jul 2008 Jul 2009 Jun 2010 Oct 2011 Sept 2012 Sept 2013 Sept 2014 IPHONE 26 IPHONE 3G IPHONE 3GS IPHONE 4 IPHONE 4S IPHONE 5 IPHONE 5S/5C IPHONE 6/6 PLUS Years Source [4] Apple's reputation precedes them, SPIKES IN TRADE-IN SEARCH INTEREST SURROUNDING RELEASES which is why there's always a lot of excitement around a new iPhone model. A study of worldwide Google searches show the most intrigue about the iPhone 5 back in 2012. WORLDWIDE GOOGLE SEARCHES FOR "SELL MY IPHONE" 100 IPHONE 5 iPHONE 6 / PLUS IPHONE 5S/5C IPHONE 4S iPHONE 4 20 IPHONE 3G IPHONE 3GS IPHONE 2G 2007 2008 2009 2010 2011 2012 2013 2014 Years Source [5] Ever felt your iPhone start to slow down just as the newest version hits the shelves? You're not alone - a study NEW IPHONES MAKE PEOPLE THINK THEIRS IS SLOW shows that the search term "iPhone slow" has peaked six times in the last seven years on Google - each time after a new iPhone launch. WORLDWIDE GOOGLE SEARCHES FOR "SLOW IPHONE"& "SELL MY IPHONE" 100 IPHONE 5 iPHONE 6/ PLUS 80 IPHONE 5S/5C iPHONE 4 IPHONE 4S 40 IPHONE 3G iPHO 3GS 20 IPHONE 2G 2007 2008 2009 2010 2011 2012 2013 2014 WORLDWIDE GOOGLE SEARCHES FOR "SLOW IPHONE" Years Source [6] I WORLDWIDE GOOGLE SEARCHES FOR "SELL MY IPHONE" GadgetValuer INFOGRAPHICS Design by: Ashley Turner Content & Research by: Sami Colenutt Source [1] - http://www.statista.com/chart/3172/apples-revenue-by-segment/ Source [2] - http://www.statista.com/chart/2684/apple-stock-price-after-product-announcements/ Source [2] - https://www.apple.com/pr/library/2014/09/22First-Weekend-iPhone-Sales-Top-10-Million-Set-New-Record.html Source [3] - http://www.statista.com/statistics/276306/global-apple-iphone-sales-since-fiscal-year-2007/ Source [4] - http://www.statista.com/chart/1486/launch-weekend-iphone-sales/ Source [5] - https://www.google.com/trends/ Source [6] - https://www.google.com/trends/ Stock price Million Unit Sales Million Unit Sales Relative Search Interest Relative Search Interest