Halloween 2013

ONLINE CONSUMER TRENDS LEADING UP TO HALLOWEEN 2013 Netmining compared traffic patterns the week leading up to Halloween with a snapshot of the week prior. Significant traffic volume increases and decreases were seen in specific website categories. FAMILY & PARENTING Parenting Teens Adoption 18% IS IT GOING TO BE TRICK OR TREAT? DECREASE 148% INCREASE UGH, KIDS FOOD & DRINKS SPORTS Cocktails/Beer Ping-Pong 44% 17% INCREASE INCREASE HALLOWEEN BEER PONG CURBING FEAR W/ PUMPKIN BEERS (and a 160% increase Halloween's Eve) HEALTH & FITNESS TRAVEL Sleep Disorders HALLOWEEN? GET ME OUT OF HERE! OH NO.. TOO MANY HORROR MOVIES.. Italy - Cheapest Travel Rates 76% 176% INCREASE INCREASE PETS 28% Japan - Most Ideal Weather 60% INCREASE INCREASE CHECK OUT THOSE COSTUMED-CRITTERS Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit netmining.com or follow us on Twitter anetmining. netmining I proximic Netmining partnered with Proximic to provide data across 43 billion impressions. ABOUT