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Growth of m-commerce & mobile payment solutions

GROWTH of M-COM SHARE OF TRAFFIC BY DEVICE 5.95% 10.58% 5.42% 10.44% x2 2012 2013 88.62% 78.99% 2012 2013 Smartphone and tablet devices have doubled their share of entire website traffic in the space of one year. And mobile shows no sign of slowing down... PC Tablet Smartphone INCREASE IN MOBILE TRAFFIC M-COM vs E-COM · UK, JULY 2013 UK's e-commerce sales decreased 2% in July -2% 2013, the first monthly sales decline in the index's 13 year history. 15% 10% b 6% UK's average m-commerce +2.5% conversion rate was 2.5%, the highest in 5 months. MAY 2011 MAY 2012 MAY 2013 SHOPPERS' CHOICE OF DEVICE Time spent on PC vs mobile Mobile Always on. PC Mainly used at work. Late night Early morning Day time Early evening Prime 12am – 7am 7am – 10am 10am – 5pm 5pm – 8pm 8pm – 12am WHAT DOES THIS MEAN? People use PC's at work where chances for shopping online are few. With mobiles, the opportunities for shopping online are higher. SHOP Why? The static work environment does not Why? The eclectic environment triggers ideas that lead to impulse purchases. trigger ideas that could lead to a purchase. THE COMMERCE LANDSCAPE Time spent shopping by device 78% 91% 90% Businesses should take advantage of shoppers preference for using mobiles to shop. SMARTPHONES DRIVE A HIGHER SHARE OF M-COMMERCE DOLLARS THAN TABLETS 37% 10.6 BN $ 6.7 63% First half of 2013 smartphone dollars accounted for $6.7 billion of the Smartphone Tablet $10.6 billion in m-commerce. Did you know? Tablets are mainly used for browsing. If you want loyal shoppers, you need to have a mobile app. CONVERSION RATES Visit to purchase conversion of every 1,000 visitors 2.5% 15% Vs e-com m-com WHY IS M-COM CONVERSION SO LOW? HOW TO INCREASE M-COM CONVERSION Please wait.. An m-com strategy should put shoppers first and design for mobile. Businesses are not optimising for mobile. Have you heard? Amazon reports that 'every 100 milliseconds in loading time results in a 1 % loss in sales' THE FEATURES THAT MATTER ON EACH PLATFORM .** e-com …* *** m-com …* Great product navigation Clean and simple UI Detailed product images Lightweight, fast loading times Good product information Intuitive design Clear shopping cart display Take advantage of geolocation Recommend products Quick route to checkout Social media interaction Security focused judo research · If integrating card payments was simple and the service provided to clients was exceptional, developers believe there would be a 64.4 percent increase in the number of apps including card payments available to smartphone users. judo judoBites · Card payments for mobile apps

Growth of m-commerce & mobile payment solutions

shared by Judopay on Dec 25
M-commerce has become part of our lives. In fact, it’s overtaking e-commerce. Retailers must understand what their customers prefer. Are you a retailer or a business wondering if you should have a c...


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